Snowplow
Circuit mix
Where Snowplow shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Vendor flagships & roadshows36%15 events
- Enterprise, analyst & AI expos36%15 events
- Modern data stack & practitioner20%9 events
- Streaming2%1 event
- AI engineering & MLOps2%1 event
- Software engineering & trading tech2%1 event
- Open-source data infrastructure1%1 event
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
Activity by year
Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
Distinct speakers
People from this company on a program that year, each counted once.
Sponsorships by tier
Sponsorship rows per year (one per event and listing), stacked by normalized tier.
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled
Where they've grown or pulled back
FlatSponsored 6 conferences in 2026, flat from 6 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. Tiers use the best tier each year; swatches show the path, oldest first. A conference counts as pulled out only when a later event published a complete sponsor list, since most events don’t say whether their list is complete.
New 5
First sponsored in 2025 or later.
- Current (formerly Kafka Summit)first sponsored 2025, Silver
- Data Decodedfirst sponsored 2026, unranked tier
- Data in the D Conferencefirst sponsored 2025, Community tier
- Helsinki Data Weekfirst sponsored 2025, unranked tier
- QConfirst sponsored 2025, Silver
Moved up 2
Best tier rose between the first and latest year with a ranked tier.
- Big Data LDNSilver 2019 → Platinum 2023
- Snowflake SummitBronze 2020 → Silver 2026
Moved down 1
Best tier fell between the first and latest year with a ranked tier.
- Data + AI SummitGold 2022 → Bronze 2026
Pulled out 2
Not sponsored since 2024 or earlier, though a later event published a complete sponsor list without them.
- Coalescelast sponsored 2022; the conference ran again in 2026
- Gartner Data & Analytics Summitlast sponsored 2023; the conference ran again in 2026
Steady 1
Sponsored in most years of its span at the same tier.
- Data Innovation Summit5 of 7 years 2020–26, unranked tier
Once or on and off 7
No clear direction, or a gap we can’t confirm because later sponsor lists are incomplete.
Show all 7 conferences
- Data Council2 of 4 years, 2019–22
- Data Day Texas2 of 6 years, 2020–25
- Databricks Data + AI World Tour2 of 5 years, 2022–26
- Modern Data Stack Conference (MDSCon)once, 2023, Silver
- ODSC (Open Data Science Conference)once, 2022, Gold
- Snowflake World Tour (formerly Data Cloud World Tour / Summit World Tour)once, 2022, Silver
- The AI Summitonce, 2022, Silver
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- Validio0.83
- Sigma Computing0.80
- SqlDBM0.79
- Monte Carlo0.78
- Acceldata0.78
- Omni0.78
- Hightouch0.77
- Lightdash0.77
19 Cluster: Coalesce · Modern Data Stack Conference circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 42 this company sponsored).
| Company | Shared events | Share |
|---|---|---|
| Fivetran | 28 | 67% |
| ThoughtSpot | 25 | 60% |
| Dataiku | 23 | 55% |
| Collibra | 22 | 52% |
| Neo4j | 22 | 52% |
| Sigma Computing | 22 | 52% |
| Alation | 21 | 50% |
| Alteryx | 21 | 50% |
| IBM | 21 | 50% |
| Matillion | 21 | 50% |
| Microsoft | 21 | 50% |
| Qlik | 21 | 50% |
| dbt Labs | 20 | 48% |
| Informatica | 20 | 48% |
| Immuta | 19 | 45% |
Neighborhood: companies with nearby conference footprints
Snowplow (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
Sponsorships 42
| Event | Date | Place | Tier as listed | Normalized tier |
|---|---|---|---|---|
| Data + AI World Tour New York 2026 | Nov 19, 2026 | New York, United States | Enthusiast | Silver |
| Big Data LDN 2026 | Sep 23–24, 2026 | London, United Kingdom | Exhibitor | Unlabeled |
| Data + AI Summit 2026 | Jun 15–18, 2026 | San Francisco, United States | Innovator | Bronze |
| Snowflake Summit 26 (sponsor list may be stale) | Jun 1–4, 2026 | San Francisco, United States | Green Circle | Silver |
| Data Innovation Summit 2026 | May 6–8, 2026 | Stockholm, Sweden | Partners & Exhibitors | Other |
| Data Decoded LDN 2026 | Apr 22–23, 2026 | London, United Kingdom | Exhibitor | Other |
| QCon San Francisco 2025 | Nov 17–19, 2025 | San Francisco, United States | Silver | Silver |
| Data in the D Conference 2025 | Nov 8, 2025 | Detroit, United States | Community Sponsors | Community |
| Helsinki Data Week 2025 | Oct 27–31, 2025 | Helsinki, Finland | partners | Other |
| Big Data LDN 2025 | Sep 24–25, 2025 | London, United Kingdom | Exhibitor | Unlabeled |
| Data + AI Summit 2025 | Jun 9–12, 2025 | San Francisco, United States | Innovator | Bronze |
| Snowflake Summit 2025 | Jun 2–5, 2025 | San Francisco, United States | Green Circle | Silver |
| Current London 2025 | May 20–21, 2025 | London, United Kingdom | Silver | Silver |
| Data Innovation Summit 2025 | May 7–8, 2025 | Stockholm, Sweden | Partners and Exhibitors | Other |
| Data Day Texas + AI 2025 | Jan 25, 2025 | Austin, United States | Analytics Partner | Other |
| Big Data LDN 2024 | Sep 18–19, 2024 | London, United Kingdom | Exhibitor | Unlabeled |
| Data + AI Summit 2024 | Jun 10–13, 2024 | San Francisco, United States | Explorer | Other |
| Snowflake Data Cloud Summit 2024 | Jun 3–6, 2024 | San Francisco, United States | Green Circle | Silver |
| Big Data LDN 2023 | Sep 20–21, 2023 | London, United Kingdom | Platinum Sponsors | Platinum |
| Data + AI Summit 2023 | Jun 26–29, 2023 | San Francisco, United States | Gold Sponsors | Gold |
| Snowflake Summit 2023 | Jun 26–29, 2023 | Las Vegas, United States | Green Circle Partner | Silver |
| Data Innovation Summit 2023 | May 11–12, 2023 | Stockholm, Sweden | Partners and Exhibitors | Other |
| Modern Data Stack Conference 2023 | Apr 4–5, 2023 | San Francisco, United States | Silver sponsors | Silver |
| Gartner Data & Analytics Summit 2023 (Orlando) | Mar 20–22, 2023 | Orlando, United States | Silver | Silver |
| The AI Summit New York 2022 | Dec 7–8, 2022 | New York, United States | Silver Sponsors | Silver |
| Data + AI World Tour Munich 2022 | Nov 15, 2022 | Munich, Germany | Proudly Sponsored By | Other |
| Data + AI World Tour Paris 2022 | Nov 8, 2022 | Paris, France | Proudly Sponsored By | Other |
| Coalesce 2022 New Orleans | Oct 17–21, 2022 | New Orleans, United States | Online Ecosystem | Other |
| Data Cloud World Tour London 2022 | Oct 11, 2022 | London, United Kingdom | Snowrow Partners | Silver |
| Big Data LDN 2022 | Sep 21–22, 2022 | London, United Kingdom | Platinum Sponsors | Platinum |
| Data + AI Summit 2022 | Jun 27–30, 2022 | San Francisco, United States | Gold | Gold |
| Snowflake Summit 2022 | Jun 13–16, 2022 | Las Vegas, United States | Green Circle Partner | Silver |
| Data Innovation Summit 2022 | May 5–6, 2022 | Stockholm, Sweden | Partners and Exhibitors | Other |
| ODSC East 2022 | Apr 19–21, 2022 | Boston, United States | Gold Partners | Gold |
| Data Council Austin 2022 | Mar 23–24, 2022 | Austin, United States | Bronze | Bronze |
| Big Data LDN 2021 | Sep 22–23, 2021 | London, United Kingdom | Silver Sponsors | Silver |
| Coalesce 2020 | Dec 7–11, 2020 | — | Supporting partner | Other |
| Data Innovation Summit 2020 | Aug 18–21, 2020 | — | Partners and Exhibitors 2020 | Other |
| Snowflake Summit 2020 (cancelled) | Jun 1–4, 2020 | Las Vegas, United States | Snow Row | Bronze |
| Data Day Texas 2020 | Jan 25, 2020 | Austin, United States | Silver Sponsors | Silver |
| Big Data LDN 2019 | Nov 13–14, 2019 | London, United Kingdom | Silver Sponsors | Silver |
| Data Council Barcelona 2019 | Oct 2–3, 2019 | Barcelona, Spain | Partner | Other |
Speakers 8
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Jordan Peck | Data Decoded LDN 2026 | speaker | How Your AI Agent Can Track Itself – Agentic Analytics Beyond Observability | — |
| Leo Sanches | QCon San Francisco 2025 | speaker | From Events to Actions: Building Apps That Respond to Users Instantly | — |
| James Borlase | Helsinki Data Week 2025 | sponsored talk | Building High Quality, AI-Ready Behavioral Data on AWS | — |
| Alex Dean | Data Day Texas + AI 2025 | speaker | Towards a sensory system for AI agents | — |
| Paul Boocock | OSA CON 2022 | speaker | Building Event Collection SDKs and Data Models | Slides · Video |
| Emiel Verkade | Coalesce 2022 New Orleans | speaker | Build scalable data products leveraging user stitching | Video |
| Paul Boocock | Coalesce 2021 | speaker | Modeling event data at scale | Video |
| Steve Coppin-Smith | Data Council Barcelona 2019 | talk | Issue with Tracking? Fail That Build! | — |