Sponsor analytics
Who sponsors data conferences, at which tiers, and how the mix has shifted since 2019. Counts come from published sponsor lists, which are more complete for recent years, so read early-year totals as lower bounds.
Most widespread sponsors
Ranked by the number of circuits where the company sponsored at least once, 2019–2027 (bar, out of 12), then by distinct conferences (second figure, out of 155, with the 18 small regional PGDays counted as one). Top 25.
Tier mix by year
Sponsorship rows per event year, by normalized tier. Title is darkest, bronze lightest.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Startup, community, media, other or unlabeled
New sponsors per year
Companies sponsoring anything for the first time in the dataset that year, against those that had sponsored before. Caveat: coverage grows over time. Every 2019 sponsor counts as new, and a company can look new later only because its earlier conferences weren't tracked.
- First-time sponsors
- Sponsored in an earlier year
Gainers and decliners, 2025–2026 vs 2022–2023
Change in the number of distinct conferences a company sponsored, counted only on the 81 conferences whose 2025–2026 sponsor lists average at least 60% as many sponsors per event as in 2022–2023. Event snowflake-summit-2026 is left out because its list is a stale copy of 2025's. The Events column shows sponsored events in each window.
Gainers
| Company | Conferences 2022–23 | Conferences 2025–26 | Change | Events |
|---|---|---|---|---|
| Datadog | 4 | 19 | +15 | 7 → 29 |
| SAP | 6 | 19 | +13 | 8 → 33 |
| ClickHouse | 1 | 14 | +13 | 2 → 21 |
| Databricks | 14 | 27 | +13 | 22 → 40 |
| Navicat | 2 | 14 | +12 | 2 → 27 |
| 36 | 46 | +10 | 67 → 108 | |
| Oracle | 11 | 20 | +9 | 16 → 31 |
| Anthropic | 0 | 9 | +9 | 0 → 14 |
| Redgate | 5 | 14 | +9 | 13 → 25 |
| Snowflake | 17 | 25 | +8 | 31 → 49 |
| Glean | 2 | 10 | +8 | 2 → 15 |
| DataHub | 0 | 8 | +8 | 0 → 9 |
| Omni | 0 | 7 | +7 | 0 → 19 |
| NVIDIA | 6 | 13 | +7 | 13 → 25 |
| Nebius | 0 | 7 | +7 | 0 → 11 |
| Sopra Steria | 0 | 7 | +7 | 0 → 11 |
| Runpod | 0 | 7 | +7 | 0 → 9 |
| VeloDB | 0 | 7 | +7 | 0 → 9 |
| Amazon Web Services | 41 | 47 | +6 | 82 → 127 |
| EPAM | 4 | 10 | +6 | 6 → 20 |
Decliners
| Company | Conferences 2022–23 | Conferences 2025–26 | Change | Events |
|---|---|---|---|---|
| Instaclustr | 12 | 1 | −11 | 16 → 1 |
| DataRobot | 9 | 0 | −9 | 13 → 0 |
| Pure Storage | 11 | 4 | −7 | 19 → 6 |
| Rivery | 7 | 0 | −7 | 13 → 0 |
| Tableau | 7 | 0 | −7 | 12 → 0 |
| StreamSets | 7 | 0 | −7 | 11 → 0 |
| DBeaver | 9 | 2 | −7 | 9 → 2 |
| BigID | 7 | 1 | −6 | 11 → 2 |
| Rockset | 6 | 0 | −6 | 8 → 0 |
| Taipy | 5 | 0 | −5 | 15 → 0 |
| SnapLogic | 8 | 3 | −5 | 13 → 3 |
| Quest | 13 | 8 | −5 | 21 → 12 |
| Quix | 5 | 0 | −5 | 9 → 0 |
| SAS | 7 | 2 | −5 | 12 → 3 |
| Domino Data Lab | 7 | 2 | −5 | 11 → 3 |
| Ascend.io | 6 | 1 | −5 | 8 → 1 |
| Decodable | 5 | 0 | −5 | 7 → 0 |
| InfluxData | 6 | 1 | −5 | 8 → 1 |
| ProOpenSource OÜ | 5 | 0 | −5 | 7 → 0 |
| Aporia | 5 | 0 | −5 | 6 → 0 |
Conferences left out of the comparison (16 of 97 with lists in both windows)
| Conference | Avg sponsors / event, 2022–2023 | 2025–2026 | Ratio |
|---|---|---|---|
| PrestoCon | 7.8 | 1.0 | 13% |
| Open Source Data Summit | 7.0 | 1.0 | 14% |
| JupyterCon | 32.0 | 7.0 | 22% |
| Data & AI Leaders Summit Paris (formerly Big Data & AI World Paris) | 13.5 | 4.0 | 30% |
| EARL (Enterprise Applications of the R Language) | 3.0 | 1.0 | 33% |
| Coalesce | 16.3 | 6.2 | 38% |
| Data on Kubernetes Day (DoK Day) | 2.5 | 1.0 | 40% |
| DataEngBytes | 19.0 | 8.2 | 43% |
| Gartner Data & Analytics Summit | 103.8 | 46.3 | 45% |
| Toronto Machine Learning Summit (TMLS) | 28.0 | 13.0 | 46% |
| Flink Forward | 7.5 | 3.5 | 47% |
| Nordic Data Science and Machine Learning Summit (NDSML Summit) | 15.0 | 7.0 | 47% |
| World AI Cannes Festival (WAICF) | 24.0 | 11.5 | 48% |
| Informatica World | 26.0 | 13.0 | 50% |
| Tableau Conference | 30.0 | 16.5 | 55% |
| Haystack | 4.0 | 2.3 | 58% |
Conferences with sponsor lists in only one window are also left out.
Product category share by year
Share of each year's sponsorships by the sponsor's jev product category. Only companies jev labeled with at least 50% confidence count; "Not a vendor" and "Other software" are left out. Shading is relative to the largest share in the table.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cloud infrastructure | 22% | 19% | 17% | 17% | 16% | 19% | 18% | 19% | 10% | — |
| Consulting & services | 19% | 17% | 12% | 14% | 16% | 17% | 18% | 17% | 10% | — |
| Operational databases | 11% | 14% | 12% | 11% | 12% | 12% | 11% | 12% | 11% | — |
| ML platforms | 10% | 6% | 10% | 9% | 9% | 7% | 6% | 4% | 5% | — |
| GenAI & LLMs | 2% | 5% | 5% | 4% | 5% | 6% | 10% | 13% | 3% | — |
| Warehouse & lakehouse | 5% | 5% | 9% | 7% | 7% | 6% | 7% | 7% | 10% | — |
| BI & analytics | 7% | 6% | 7% | 7% | 7% | 7% | 7% | 6% | 10% | — |
| Data integration | 6% | 7% | 7% | 8% | 7% | 7% | 6% | 5% | 10% | — |
| Governance & catalogs | 3% | 5% | 7% | 6% | 6% | 5% | 4% | 3% | 16% | — |
| Data quality & observability | 4% | 4% | 3% | 4% | 4% | 3% | 4% | 4% | 8% | — |
| Security | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 4% | 1% | — |
| Transformation & orchestration | 3% | 4% | 3% | 4% | 3% | 3% | 3% | 2% | 3% | — |
| Streaming | 3% | 2% | 4% | 3% | 2% | 4% | 3% | 2% | 1% | — |
| Data providers | 2% | 2% | 3% | 2% | 2% | 2% | 2% | 2% | 1% | — |
| Labeled sponsorships | 2,075 | 571 | 814 | 1,744 | 2,057 | 2,138 | 2,311 | 2,883 | 145 | 0 |