Alex Dean

In the competitive gaming industry, understanding player behavior is key to delivering engaging experiences. Supercell, creators of Clash of Clans and Brawl Stars, faced challenges with fragmented data and limited visibility into user journeys. To address this, they partnered with Snowplow and Databricks to build a scalable, privacy-compliant data platform for real-time insights. By leveraging Snowplow’s behavioral data collection and Databricks’ Lakehouse architecture, Supercell achieved: - Cross-platform data unification: A unified view of player actions across web, mobile and in-game - Real-time analytics: Streaming event data into Delta Lake for dynamic game balancing and engagement - Scalable infrastructure: Supporting terabytes of data during launches and live events - AI & ML use cases: Churn prediction and personalized in-game recommendations This session explores Supercell’s data journey and AI-driven player engagement strategies.

Join us Tuesday June 10th, 9:10-12:10 PM PT - Hosted by Databricks CMO, Rick Schultz, hear from executives and speakers at PetSmart, Valentino, Domino’s, AirTable, Dropbox, ThredUp, Grammarly, Deloitte, and more. - Come for actionable strategies and real-world examples: Hear from marketing experts on how to build data and AI-driven marketing organizations. - Learn how Databricks Marketing supercharges impact using the Data Intelligence Platform; scaling personalization, building more efficient campaigns, and empowering marketers to self-serve insights.

The world is witnessing a fundamental shift, moving beyond the cloud era of Software-as-a-Service (SaaS) toward a new paradigm: Service-as-a-Software, powered by agentic applications enabled by GenAI.