Emiel Verkade

Current data testing practices—meticulously testing individual models and methods—are not only outdated but also costly and inefficient. In this talk, Aiven challenges this traditional approach, which they argue accumulates unnecessary technical debt and inflates warehousing costs without improving data quality.

User stitching can be cumbersome; third-party tracking, expiring cookies, browser privacy features, and users not being logged in. These challenges require companies to rethink how they collect and use data, and how they want to establish a mutually beneficial relationship with their users.