Companies
Denny Cherry & Associates Consulting
Product category (jev): Consulting & services 99% confident
Org type (jev): Consultancy 100% confident
Also listed as: Denny Cherry & Associates · Denny Cherry Associates · Denny Cherry Associates Consulting · Denny Cherry and Associates Consulting
Conferences sponsored4
Events sponsored9
Speaker slots596 distinct people
Conferences present at5sponsor or speaker
Years active2019–2027
Circuit mix
Where Denny Cherry & Associates Consulting shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Software engineering & trading tech44%11 events
- Microsoft data platform41%14 events
- Vendor flagships & roadshows15%5 events
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
| Conference | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|---|---|---|---|
| Visual Studio Live! (VSLive!) / Live! 360 | ||||||||||
| SQLSaturday | ||||||||||
| Microsoft Fabric Community Conference (FabCon) | ||||||||||
| SQLBits | ||||||||||
| PASS Data Community Summit (formerly PASS Summit) |
Activity by year
Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
3
1
1
2
2
3
1
3
1
Distinct speakers
People from this company on a program that year, each counted once.
5
2
1
1
2
3
5
4
1
Sponsorships by tier
Sponsorship rows per year (one per event and listing), stacked by normalized tier.
- Gold
- Silver
- Other / unlabeled
1
1
1
1
3
2
Where they've grown or pulled back
UpSponsored 2 conferences in 2026, up from 1 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. Tiers use the best tier each year; swatches show the path, oldest first. A conference counts as pulled out only when a later event published a complete sponsor list, since most events don’t say whether their list is complete.
New 1
First sponsored in 2025 or later.
- Microsoft Fabric Community Conference (FabCon)first sponsored 2026, unranked tier
Pulled out 2
Not sponsored since 2024 or earlier, though a later event published a complete sponsor list without them.
- SQLBitslast sponsored 2023; the conference ran again in 2024–26
- SQLSaturdaylast sponsored 2019; the conference ran again in 2020 and 2022–26
Steady 1
Sponsored in most years of its span at the same tier.
- Visual Studio Live! (VSLive!) / Live! 3604 of 6 years 2021–26, mostly Silver
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- RADACAD0.99
- Desert Isle Group0.99
- Hydrate Technologies LLC0.98
- P3 Adaptive0.98
- Centric Consulting0.98
- Wolters Kluwer0.90
- Data Mozart0.90
- Fortified0.87
12 Cluster: SQLSaturday · PASS Data Community Summit circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 9 this company sponsored).
| Company | Shared events | Share |
|---|---|---|
| Microsoft | 9 | 100% |
| Progress | 3 | 33% |
| COZYROC | 2 | 22% |
| Power BI Sentinel | 2 | 22% |
| Pure Storage | 2 | 22% |
| Redgate | 2 | 22% |
| SolarWinds | 2 | 22% |
| Tabular Editor | 2 | 22% |
| Acterys | 1 | 11% |
| Adastra | 1 | 11% |
| Adatis | 1 | 11% |
| Advancing Analytics | 1 | 11% |
| AICG | 1 | 11% |
| Aikido Security | 1 | 11% |
| Aimplan | 1 | 11% |
Neighborhood: companies with nearby conference footprints
Denny Cherry & Associates Consulting (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
Sponsorships 9
| Event | Date | Place | Tier as listed | Normalized tier |
|---|---|---|---|---|
| Visual Studio Live! San Diego 2026 | Sep 14–18, 2026 | San Diego, United States | Exhibitor | Other |
| FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | Mar 16–20, 2026 | Atlanta, United States | Exhibitor | Other |
| Visual Studio Live! @ Microsoft HQ 2024 | Aug 5–9, 2024 | Redmond, United States | Silver Sponsor | Silver |
| Visual Studio Live! Chicago 2024 | Apr 29, 2024 – May 3, 2024 | Chicago, United States | Silver Sponsor | Silver |
| Visual Studio Live! Las Vegas 2024 | Mar 3–8, 2024 | Las Vegas, United States | Silver | Silver |
| SQLBits 2023 | Mar 14–18, 2023 | Newport, United Kingdom | Gold Sponsors | Gold |
| Visual Studio Live! San Diego 2022 | Sep 25–29, 2022 | San Diego, United States | Silver | Silver |
| Live! 360 Orlando 2021 (incl. Visual Studio Live!) | Nov 15–19, 2021 | Orlando, United States | Silver | Silver |
| SQLSaturday Charlotte #918 | Dec 7, 2019 | Charlotte, United States | Silver Sponsor | Silver |
Speakers 59
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Monica Morehouse (Rathbun) | FABCON & SQLCON 2027 (Microsoft Fabric Community Conference + SQLCON), Atlanta | workshop | Modern SQL Server Performance Tuning: Understand, Diagnose, Optimize | — |
| Denny Cherry | Live! 360 Tech Con Orlando 2026 (incl. Visual Studio Live!) | speaker | Fast Focus: Making SQL Server use Multiple Indexes per Table | — |
| Denny Cherry | Live! 360 Tech Con Orlando 2026 (incl. Visual Studio Live!) | workshop | Workshop: SQL Server and Azure SQL - Architecting for High Availability | — |
| Denny Cherry | PASS Summit West 2026 | speaker | Choosing the Right Data Store: An Overview of Azure Data Platform Choices | — |
| John Morehouse | FabCon Europe 2026 | speaker | Azure SQL Database vs. SQL Database in Fabric: Key Differences for Developers and DBAs | — |
| John Morehouse | FabCon Europe 2026 | speaker | Exploring Optimized Locking in SQL Server 2025 | — |
| Monica Morehouse | FabCon Europe 2026 | speaker | Exploring Optimized Locking in SQL Server 2025 | — |
| Denny Cherry | Visual Studio Live! San Diego 2026 | speaker | Where Should I Be Encrypting My Data | — |
| Denny Cherry | Visual Studio Live! San Diego 2026 | speaker | Choosing the Right Data Store | — |
| Denny Cherry | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | Choosing the Right Data Store--An Overview of Azure and Fabric Data Platform Choices | — |
| Denny Cherry | Visual Studio Live! Las Vegas 2026 | speaker | Selecting the Correct Azure Data Solution for your Application | — |
| Denny Cherry | Visual Studio Live! Las Vegas 2026 | speaker | SQL Server Indexing | — |
| John Morehouse | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | workshop | Mastering SQL Server Performance & Optimization Strategies | — |
| John Morehouse | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | Exploring Optimized Locking in SQL Server 2025 | — |
| John Morehouse | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | Azure SQL Database vs. SQL Database in Fabric: Key Differences for Developers and DBAs | — |
| Monica Morehouse (Rathbun) | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | Turn It On: The Power of Query Store for Rapid Performance Tuning | — |
| Monica Morehouse (Rathbun) | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | SQL Server Sleuthing: Unmasking SQL Server Performance Issues | — |
| Monica Morehouse (Rathbun) | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | workshop | Mastering SQL Server Performance & Optimization Strategies | — |
| John Morehouse | European Microsoft Fabric Community Conference 2025 (FabCon Europe 2025) | speaker | Azure SQL Database vs. SQL Database in Fabric: Key Differences for Developers and DBAs | — |
| Monica Morehouse | European Microsoft Fabric Community Conference 2025 (FabCon Europe 2025) | speaker | Unlocking Performance: Mastering Query Store for SQL Databases in Azure and Fabric | — |
| Denny Cherry | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Choosing the Right Data Store--An Overview of Azure Data Platform Choices | — |
| John Morehouse | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Azure SQL database vs. SQL database in Fabric: Key Differences for Developers and DBAs | — |
| John Morehouse | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Accelerate Your Azure SQL Platform for Optimal Performance and Costs | — |
| Meagan Longoria | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Intro to Data Visualization in Fabric Notebooks for the Power BI Pro | — |
| Monica Rathbun | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Unlocking Performance: Mastering Query Store for SQL databases in Azure and Fabric | — |
| Monica Rathbun | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Accelerate Your Azure SQL Platform for Optimal Performance and Costs | — |
| Joey D'Antoni | SQLSaturday Baton Rouge #1076 | — | How to Manage Your Azure Infrastructure Like an Expert: Top Best Practices | — |
| Joey D'Antoni | SQLSaturday Atlanta #1072 | — | Threat Actors are Coming for Your Data | — |
| Monica Morehouse (Rathbun) | SQLSaturday Atlanta #1072 | — | Mastering TempDB | — |
| Joey D'Antoni | SQLBits 2024 | workshop | Soaring with AI for Analytics | Video |
| John Morehouse | SQLBits 2024 | workshop | Mastering SQL Server Performance & Optimization Strategies | Video |
| Denny Cherry | Visual Studio Live! San Diego 2023 | speaker | Choosing the Right Data Store - An Overview of Azure Data Platform Choices | — |
| Denny Cherry | Visual Studio Live! San Diego 2023 | speaker | Azure 101 | — |
| Denny Cherry | Visual Studio Live! @ Microsoft HQ 2023 | speaker | Choosing the Right Data Store - An Overview of Azure Data Platform Choices | — |
| Denny Cherry | Visual Studio Live! @ Microsoft HQ 2023 | speaker | Database Administration for the non-DBA | — |
| Joey D'Antoni | SQLBits 2023 | speaker | Choosing the Right Data Store--An Overview of Azure Data Platform Choices | Video |
| Denny Cherry | SQLBits 2022 (Arcade) | speaker | Selecting the correct Azure Data Solution for your application | Video |
| Denny Cherry | Live! 360 Orlando 2021 (incl. Visual Studio Live!) | speaker | Choosing the Right Data Store: An Overview of Azure Data Platform Choices | — |
| Denny Cherry | Live! 360 Orlando 2021 (incl. Visual Studio Live!) | speaker | Next? Live! 360 Networking Event | — |
| Denny Cherry | SQLSaturday Nashville #933 | — | Azure 101 | — |
| John Morehouse | SQLSaturday Nashville #933 | — | What You'll Love in SQL Server 2019 | — |
| John Morehouse | SQLSaturday Charlotte #918 | — | What You'll Love in SQL Server 2019 | — |
| Meagan Longoria | SQLSaturday Charlotte #918 | — | Creating Accessible Power BI Reports | — |
| Denny Cherry | Live! 360 Orlando 2019 (incl. Visual Studio Live!) | speaker | SQL Server InMemory Database Objects | — |
| Denny Cherry | Live! 360 Orlando 2019 (incl. Visual Studio Live!) | speaker | Things You Should Never Do In Microsoft SQL Server | — |
| Monica Rathbun | PASS Summit 2019 | precon | SQL Server Performance Tuning and Optimization | — |
| Meagan Longoria | SQLSaturday Denver #908 | — | Moving and Transforming Your Data with Azure Data Factory V2 | — |
| Joseph D'Antoni | SQLSaturday Atlanta #845 | — | Azure Managed Instances—Your Bridge to the Cloud | — |
| John Morehouse | SQLSaturday Phoenix #869 | — | Temporal Tables – The New Hotness in Data Auditing | — |
| John Morehouse | SQLSaturday Phoenix #869 | — | Azure Basics for the DBA | — |
| Meagan Longoria | SQLSaturday Phoenix #869 | — | Do Your Data Visualizations Need A Makeover? | — |
| Meagan Longoria | SQLSaturday Phoenix #869 | — | Practical Power BI Report Design Tips for the Non-Artist | — |
| Denny Cherry | SQLSaturday Orange County #847 | — | Table Indexing for the .NET Developer | — |
| John Morehouse | SQLSaturday Orange County #847 | — | Azure Basics for the DBA | — |
| John Morehouse | SQLSaturday Orange County #847 | — | Temporal Tables – The New Hotness in Data Auditing | — |
| Joseph D'Antoni | SQLSaturday Orange County #847 | — | Containers, Pods, and Databases- The Future of Infrastructure | — |
| Meagan Longoria | SQLSaturday Orange County #847 | — | Practical Power BI Report Design Tips for the Non-Artist | — |
| Joseph D'Antoni | SQLSaturday Chicago #825 | — | Automagic Tuning - SQL Server 2017 and Beyond | — |
| Joseph D'Antoni | SQLSaturday Chicago #825 | — | Containers, Pods, and Databases- The Future of Infrastructure | — |