Data Conference Databasea Query.Farm index
Companies

Idera

Product category (jev): unsure; best guess “Operational databases” at 36% confidence, so it isn't used in filters or charts
Org type (jev): Software vendor 100% confident
Also listed as: IDERA
Conferences sponsored5
Events sponsored30
Speaker slots22 distinct people
Conferences present at5sponsor or speaker
Years active2019–2026

Circuit mix

Where Idera shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.

Presence by conference and year

Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.

  • Title
  • Platinum
  • Gold
  • Silver
  • Bronze
  • Other / unlabeled tier
  • Had speakers
Conference2019202020212022202320242025202620272028
SQLSaturday
SQL Konferenz
SQLBits
PASS Data Community Summit (formerly PASS Summit)
Big Data LDN

Activity by year

Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.

Conferences present at

Distinct conferences each year, split by whether the company sponsored or only had speakers there.

  • Sponsored
  • Speakers only

Distinct speakers

People from this company on a program that year, each counted once.

Sponsorships by tier

Sponsorship rows per year (one per event and listing), stacked by normalized tier.

  • Gold
  • Silver
  • Other / unlabeled

Where they've grown or pulled back

UpSponsored 3 conferences in 2026, up from 2 in 2023.

Counted per conference. 2026 is the latest year whose conferences have mostly happened. Tiers use the best tier each year; swatches show the path, oldest first. A conference counts as pulled out only when a later event published a complete sponsor list, since most events don’t say whether their list is complete.

Steady 1

Sponsored in most years of its span at the same tier.

Once or on and off 4

No clear direction, or a gap we can’t confirm because later sponsor lists are incomplete.

Lookalikes

Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).

  1. SentryOne0.98
  2. Melissa0.98
  3. Fortified0.97
  4. Erland Sommarskog SQL-Konsult AB0.95
  5. oh220.93
  6. SolarWinds0.91
  7. Solisyon0.91
  8. Centric Consulting0.89

12 Cluster: SQLSaturday · PASS Data Community Summit circuit →

Often sponsors alongside

Companies that sponsored the same events, by number of shared events (out of 30 this company sponsored).

CompanyShared eventsShare
Microsoft2583%
Quest2067%
Redgate2067%
SentryOne1653%
COZYROC1343%
PASS1343%
SIOS Technology1033%
VMware1033%
Dell Technologies930%
SQLGrease930%
Pure Storage827%
Amazon Web Services723%
ProcureSQL620%
SolarWinds620%
dbWatch517%

Neighborhood: companies with nearby conference footprints

Idera (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.

IderaSentryOneFortifiedErland Sommarskog SQL-Konsult ABMelissaSolarWindsCentric ConsultingDbvisitSolisyonoh22DatasparcDenny Cherry & Associates ConsultingDevartCatallaxy Services, LLCRedgatePower BI SentinelExcelladbWatchDesert Isle GroupRADACADQuestWolters KluwerHydrate Technologies LLCP3 Adaptiveoh22data AGInfoWorks, Inc.Octopus DeployProfiseeData MozartImprovingoh22information services GmbH
IderaSentryOneFortifiedSolarWindsCentric ConsultingDbvisitSolisyonoh22DatasparcDevartRedgatePower BI SentinelExcelladbWatchDesert Isle GroupRADACADQuestWolters KluwerHydrate Technologies LLCP3 Adaptiveoh22data AGInfoWorks, Inc.ProfiseeData MozartImproving

Sponsorships 30

EventDatePlaceTier as listedNormalized tier
SQLBits 2026Apr 22–25, 2026Newport, United KingdomDigital Other
SQLSaturday Atlanta AI & BI #1127Mar 21, 2026Alpharetta, United StatesGold Gold
SQL Konferenz 2026Mar 2–4, 2026Hanau, GermanySilver Partner Silver
SQLSaturday Houston #1120Nov 8, 2025Houston, United StatesGold Gold
SQL Konferenz 2024Sep 30, 2024 – Oct 2, 2024Hanau, GermanySilver Partner Silver
SQLSaturday Jacksonville #1068May 4, 2024Jacksonville, United States— Unlabeled
SQLSaturday Atlanta #1072Apr 20, 2024Alpharetta, United StatesGold Gold
SQLSaturday Orlando #1047Oct 7, 2023Sanford, United States— Unlabeled
SQLBits 2023Mar 14–18, 2023Newport, United KingdomSilver Sponsors Silver
SQLSaturday Jacksonville #1022May 14, 2022Jacksonville, United States— Unlabeled
Big Data LDN 2021Sep 22–23, 2021London, United KingdomGold Sponsors Gold
SQL Server Konferenz 2020Mar 3–5, 2020Darmstadt, GermanySilver Partner Silver
SQLSaturday Nashville #933Jan 18, 2020Nashville, United StatesSilver Sponsor Silver
PASS Summit 2019Nov 4–8, 2019Seattle, United StatesSilver Sponsors Silver
SQLSaturday Oregon #920Nov 2, 2019Portland, United StatesGold Sponsor Gold
SQLSaturday Minnesota #913Oct 12, 2019Saint Paul, United StatesSilver Sponsor Silver
SQLSaturday New York City #912Oct 5, 2019New York City, United StatesSilver Sponsor Silver
SQLSaturday Orlando #911Sep 28, 2019Sanford, United States— Unlabeled
SQLSaturday Boston #877Sep 14, 2019Burlington, United StatesSilver Sponsor Silver
SQLSaturday Baton Rouge #867Aug 17, 2019Baton Rouge, United StatesGold Sponsor Gold
SQLSaturday Austin #890Jul 13, 2019Austin, United StatesSilver Sponsor Silver
SQLSaturday Dallas #841Jun 1, 2019Richardson, United StatesSilver Sponsor Silver
SQLSaturday Atlanta #845May 18, 2019Atlanta, United StatesSilver Sponsor Silver
SQLSaturday Jacksonville #820May 4, 2019Jacksonville, United StatesSilver Sponsor Silver
SQLSaturday Phoenix #869May 4, 2019Chandler, United StatesSilver Sponsor Silver
SQLSaturday Orange County #847Apr 13, 2019Orange County, United StatesSilver Sponsor Silver
SQLSaturday Chicago #825Mar 23, 2019Lisle, United StatesSilver Sponsor Silver
SQLBits 2019 (Speakeasy)Feb 27, 2019 – Mar 2, 2019Manchester, United KingdomSilver Silver
SQL Server Konferenz 2019Feb 19–21, 2019Darmstadt, GermanySilver Partner Silver
SQLSaturday Cleveland #821Feb 2, 2019Cleveland, United StatesSilver Sponsor (GAP Sponsor) Silver

Speakers 2

SpeakerEventRoleTalkLinks
Justin WilkesPASS Summit West 2026speakerAI in the Real World: Smarter SQL Server Performance Tuning with SQL Diagnostic Manager—
Anil MahadevSQLSaturday Atlanta BI & Data Analytics #1071—Advancing your DW with WhereScape—