Dan Morris

Marketing is the most AI-ready function in the enterprise: always-on, data-rich and powered by continuous experimentation. But realizing that potential requires humans, agents and applications to work together on a shared foundation of trusted, real-time context. The CMOs who define the next decade will be the ones who treat that foundation as a core marketing imperative. Join marketing leaders for a deep dive into how Databricks’ unified data and AI platform is powering agentic marketing transformation. From unified Customer 360 to autonomous campaign orchestration, discover how the most ambitious marketing organizations are turning their architecture into a competitive advantage. This forum explores the imperatives reshaping the function: proving marketing impact in real time, personalizing at scale without multiplying fragmented data and moving from manual execution to outcome-driven AI workflows that adapt as channels, models and customer behavior evolve. Through candid conversations and real-world results, hear directly from marketing leaders already delivering measurable outcomes and leave with a practical playbook for building the governed data and AI foundation that makes…

This talk dives into leveraging GenAI to scale sophisticated decision intelligence. Learn how an AI copilot interface simplifies running complex Bayesian probabilistic models, accelerating insight generation, and accurate decision making at the enterprise level. We talk through techniques for deploying AI agents at scale to simulate market dynamics or product feature impacts, providing robust, data-driven foresight for high-stakes innovation and strategy directly within your Databricks environment. For marketing teams, this approach will help you leverage autonomous AI agents to dynamically manage media channel allocation while simulating real-world consumer behavior through synthetic testing environments.

Join us Tuesday June 10th, 9:10-12:10 PM PT - Hosted by Databricks CMO, Rick Schultz, hear from executives and speakers at PetSmart, Valentino, Domino’s, AirTable, Dropbox, ThredUp, Grammarly, Deloitte, and more. - Come for actionable strategies and real-world examples: Hear from marketing experts on how to build data and AI-driven marketing organizations. - Learn how Databricks Marketing supercharges impact using the Data Intelligence Platform; scaling personalization, building more efficient campaigns, and empowering marketers to self-serve insights.