Elizabeth Dobbs

Marketing is the most AI-ready function in the enterprise: always-on, data-rich and powered by continuous experimentation. But realizing that potential requires humans, agents and applications to work together on a shared foundation of trusted, real-time context. The CMOs who define the next decade will be the ones who treat that foundation as a core marketing imperative. Join marketing leaders for a deep dive into how Databricks’ unified data and AI platform is powering agentic marketing transformation. From unified Customer 360 to autonomous campaign orchestration, discover how the most ambitious marketing organizations are turning their architecture into a competitive advantage. This forum explores the imperatives reshaping the function: proving marketing impact in real time, personalizing at scale without multiplying fragmented data and moving from manual execution to outcome-driven AI workflows that adapt as channels, models and customer behavior evolve. Through candid conversations and real-world results, hear directly from marketing leaders already delivering measurable outcomes and leave with a practical playbook for building the governed data and AI foundation that makes…

This presentation outlines the evolution of our marketing data strategy, focusing on how we’ve built a strong foundation using the Databricks Lakehouse. We will explore key advancements across data ingestion, strategy, and insights, highlighting the transition from legacy systems to a more scalable and intelligent infrastructure. Through real-world applications, we will showcase how unified Customer 360 insights drive personalization, predictive analytics enhance campaign effectiveness, and GenAI optimizes content creation and marketing execution. Looking ahead, we will demonstrate the next phase of our CDP, the shift toward an end-user-first analytics model powered by AIBI, Genie and Matik, and the growing importance of clean rooms for secure data collaboration. This is just the beginning, and we are poised to unlock even greater capabilities in the future.

Join us Tuesday June 10th, 9:10-12:10 PM PT - Hosted by Databricks CMO, Rick Schultz, hear from executives and speakers at PetSmart, Valentino, Domino’s, AirTable, Dropbox, ThredUp, Grammarly, Deloitte, and more. - Come for actionable strategies and real-world examples: Hear from marketing experts on how to build data and AI-driven marketing organizations. - Learn how Databricks Marketing supercharges impact using the Data Intelligence Platform; scaling personalization, building more efficient campaigns, and empowering marketers to self-serve insights.