NBA
Also listed as 2 other names
National Basketball Association · National Basketball Association (NBA)
Circuit mix
Where NBA shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Vendor flagships & roadshows38%3 events
- Modern data stack & practitioner38%3 events
- Cloud providers25%2 events
The year around now
Conferences where NBA sponsored or had speakers in the past 12 months, and the announced events it is already listed for. One row per conference, January to December; hover a mark for the event and the company's role.
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
| Conference | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|
| Coalesce | ||||||||
| AWS re:Invent | ||||||||
| Snowflake Summit | ||||||||
| Domopalooza |
Activity by year
Three measures on one year axis; each panel has its own scale.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
Distinct speakers
People from this company on a program that year, each counted once.
Where they've grown or pulled back
NBA has never sponsored a tracked conference, so this follows where its speakers appear instead.
UpHad speakers at 2 conferences in 2026, up from 1 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. A conference counts as no longer seen only when later events published speaker lists.
New conferences spoken at 3
First speaker in 2025 or later.
- AWS re:Inventfirst spoke 2025, 6 speakers
- Domopaloozafirst spoke 2025, 1 speaker
- Snowflake Summitfirst spoke 2025, 1 speaker
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- CarGurus0.87
- Netlify0.84
- Fanatics0.83
- Brooklyn Data Co0.83
- HubSpot0.80
- Tripadvisor0.79
- Warner Bros. Discovery0.76
- WHOOP0.76
8 Cluster: AWS re:Invent · Google Cloud Next circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 0 this company sponsored).
No co-sponsors: this company has no recorded sponsorships, or sponsored alone.
Neighborhood: companies with nearby conference footprints
NBA (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
Sponsorships 0
No sponsorships recorded for NBA.
Speakers 14
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Caroline McKee | AWS re:Invent 2026 | mainstage | The rules for AI are being written right now and nobody’s watching | — |
| Colin Bowers | Snowflake Summit 26 | speaker | Driving Fan Engagement with the NBA’s Fan Data Platform on Snowflake | — |
| Charles Rohlf | AWS re:Invent 2025 | breakout | NBA Inside The Game, Powered by AWS - Building the NBA’s New Stats Program | Video |
| Christopher Benyarko | AWS re:Invent 2025 | breakout | Basketball's AI Revolution: How AWS and the NBA Are Changing the Game | Video |
| Ian McKiernan | AWS re:Invent 2025 | breakout | NBA Inside The Game, Powered by AWS - Building the NBA’s New Stats Program | Video |
| Jesse Robbins | AWS re:Invent 2025 | breakout | Migrating a Leading Global Sports League to AWS | Video |
| Mark Bennett | AWS re:Invent 2025 | breakout | Migrating a Leading Global Sports League to AWS | Video |
| Steve Grossman | AWS re:Invent 2025 | breakout | The Next Cyber Frontier: AI, Fans, and Global Platforms | Video |
| Keelan Smithers | Coalesce on the Road Sydney 2025 | speaker | Courtside with the NBA | — |
| Erik Nylen | Snowflake Summit 2025 | speaker | The NBA: Data Teams Delivering ROI in the Age of AI with Hex and Snowflake | — |
| Jon Berkowsky | Domopalooza 2025 | breakout | How the NBA is building AI in Domo | Video |
| Keelan Smithers | Coalesce 2024 | speaker | How the NBA deploys AI analysts with TextQL | Video |
| Keelan Smithers | Coalesce 2024 | speaker | From 0-35 dbt contributors: How the NBA scaled analytics engineering | Video |
| Keelan Smithers | Coalesce 2023 San Diego | speaker | Not just Xs and Os: How sports teams are adopting the modern data stack | Video |