Data Conference Databasea Query.Farm index
Companies

Adidas

Product category: Not a vendor 89% confident
Org type: End-user enterprise 99% confident
Also listed as 4 other names

Adidas AG · Adidas Runtastic · adidas · adidas AG

Conferences sponsored0
Events sponsored0
Speaker slots1714 distinct people
Conferences present at9sponsor or speaker
Years active2022–2026
Talks, past 12 months4#480 on the communication index · many voices · −20% this year

Circuit mix

Where Adidas shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.

The year around now

Conferences where Adidas sponsored or had speakers in the past 12 months, and the announced events it is already listed for. One row per conference, January to December; hover a mark for the event and the company's role.

Held in the past 12 months Next 12 months Today, Nov 9, 2026

Presence by conference and year

Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.

Activity by year

Three measures on one year axis; each panel has its own scale.

Conferences present at

Distinct conferences each year, split by whether the company sponsored or only had speakers there.

  • Sponsored
  • Speakers only

Distinct speakers

People from this company on a program that year, each counted once.

Where they've grown or pulled back

Adidas has never sponsored a tracked conference, so this follows where its speakers appear instead.

DownHad speakers at 2 conferences in 2026, down from 3 in 2023.

Counted per conference. 2026 is the latest year whose conferences have mostly happened. A conference counts as no longer seen only when later events published speaker lists.

New conferences spoken at 3

First speaker in 2025 or later.

No longer seen 6

No speakers since 2024 or earlier, though the conference published speaker lists after that.

Lookalikes

Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).

  1. Cigna0.81
  2. McDonald's0.78
  3. Conde Nast0.74
  4. Knauf0.69
  5. HelloFresh0.67
  6. EQT0.67
  7. BMW0.67
  8. MSD0.66

0 Cluster: Data Innovation Summit · Nordic Data Science and Machine Learning Summit circuit →

Often sponsors alongside

Companies that sponsored the same events, by number of shared events (out of 0 this company sponsored).

No co-sponsors: this company has no recorded sponsorships, or sponsored alone.

Neighborhood: companies with nearby conference footprints

Adidas (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.

AdidasConde NastWarner Bros. DiscoveryFox CorporationBoltChick-fil-AMiroCarGurusmParticleHubSpotDatabandnibPresetNetlifyBranchWHOOPAhanaNextdataPreziTheory VenturesBauplanY42Whatnotnao LabsPhoenixAIPremier IncCocoIndexCareem
AdidasConde NastWarner Bros. DiscoveryFox CorporationBoltMiroCarGurusmParticleHubSpotDatabandnibPresetNetlifyBranchWHOOPAhanaZendeskNextdataPreziY42WhatnotPhoenixAIPremier IncCareem

Sponsorships 0

No sponsorships recorded for Adidas.

Speakers 17

SpeakerEventRoleTalkLinks
Sreeram RameshData Innovation Summit MEA 2026speaker——
Dmitry LuchnikData + AI Summit 2026speakerSponsored by: SAP | From SAP to the Lakehouse: adidas’ Blueprint for AI-Powered Enterprise Data—
Pandey, RahulData + AI Summit 2026speakerBeyond the Trace: adidas’ Agent Digital Twin for Governance, Cost and ROI—
Vikalp YadavData + AI Summit 2026speakerSponsored by Infosys | Beyond Dashboards: Operationalize AI Agents with Databricks Intelligence Platform—
Vikalp YadavData + AI Summit 2026speakerAnthropic + Adidas + Databricks: Unlocking 400 Hours of Productivity Weekly with Conversational AI—
Joana FerreiraData + AI Summit 2025speakerThe Next Wave of AI Applications Driven by Agentic Workflow at Adidas Using Databricks—
Guillermo Lagunas PozoCurrent London 2025speakerFrom days to seconds: adidas' journey to scalable Kafka self-service—
Javier Hortal AmadorCurrent London 2025speakerKafka Connection Chaos: Surviving the Storm—
Jose Manuel CristobalCurrent London 2025speakerFrom days to seconds: adidas' journey to scalable Kafka self-service—
Rafael GarcíaCurrent London 2025speakerKafka Connection Chaos: Surviving the Storm—
Daniel EichtenAWS re:Invent 2023breakoutArchitecture-led portfolio migration and modernizationVideo
Daniel EichtenAWS re:Invent 2023breakoutHow adidas revolutionizes digital systems to fuel a thriving businessVideo
Natsuko HaraData in Manufacturing & Smart Industry Summit DACH 2023speaker——
Pilar MoguelCDAO Germany 2023panelistPanel Discussion: Achieving Value at Scale by Implementing AI & Advanced Analytics Across Different Levels of Maturity—
Tiankai FengAi, Data Analytics & Insights Summit DACH 2022speaker——
Mehnaaz AbidiQCon San Francisco 2022speaker[Recording] How to Win as a Tech Team in a New Reality That Feels Like a Mad Max Movie?—
Tiankai FengCoalesce 2022 New OrleansspeakerData - The MusicalVideo