Sponsor analytics
Who sponsors data conferences, at which tiers, and how the mix has shifted since 2019. Counts come from published sponsor lists, which are more complete for recent years, so read early-year totals as lower bounds.
Tier mix by year
Sponsorship rows per event year, by normalized tier. Title is darkest, bronze lightest.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Startup, community, media, other or unlabeled
New sponsors per year
Companies sponsoring anything for the first time in the dataset that year, against those that had sponsored before. Caveat: coverage grows over time. Every 2019 sponsor counts as new, and a company can look new later only because its earlier conferences weren't tracked.
- First-time sponsors
- Sponsored in an earlier year
Who is pulling back, 2025 → 2026
53% of 2025 sponsorships came back in 2026, against 51% from 2024 to 2025: no market-wide pullback. Dropping about half of your conferences each year is normal, while the biggest sponsors renew 80–90%, so the companies below stand out. Measured on the 91 conferences that published a usable sponsor list in both years.
How this is measured
- Only events that have happened count; announced events never do. A conference's events in a year count once.
- A conference counts against a company only if it published a sponsor list in both 2025 and 2026, the 2026 list isn't partial, is at least half the size of 2025's, and none of its 2026 events are still to come (roadshows count once their last stop is over).
- Renewed: sponsored the conference in 2025 and again in 2026. Dropped: sponsored it in 2025, absent from its 2026 list.
- Renamed companies are merged under their current name. Acquired companies are labeled; see Acquired.
Gone quiet in 2026
Sponsored at least 3 conferences in 2024–2025, dropped at least 2 comparable ones, renewed none, and hasn't sponsored any 2026 event so far.
Renewing much less than last year
At least 4 comparable conferences, dropped at least 3, renewed half or fewer, dropped more than it added, and renewal down at least 25 points from 2024→2025 where that baseline exists.
| Company | Renewed 2026 | 2025 | New in 2026 | Dropped |
|---|---|---|---|---|
| Datavail | 1 of 4 | 3 of 3 | – | Data Summit, PASS Data Community Summit, PGConf NYC |
| CData Software | 3 of 7 | 5 of 5 | 3 | Big Data LDN, PASS Data Community Summit, Snowflake World Tour, Tableau Conference |
| Dell Technologies | 2 of 5 | 4 of 5 | 1 | Big Data LDN, Disney Data & Analytics Conference, ODSC |
| Lambda | 2 of 5 | 4 of 5 | 2 | ICML, MLSys, PyTorch Conference |
| Strategy | 2 of 5 | 5 of 7 | – | Big Data & AI Paris, Data Innovation Summit, Snowflake World Tour |
| Snowplow | 3 of 6 | 3 of 4 | 1 | Data Day Texas, Data in the D Conference, Helsinki Data Week |
| Wherobots | 1 of 4 | – | – | Iceberg Summit, PyTorch Conference, SciPy Conference |
| e6data | 2 of 5 | – | 2 | Data Council, Iceberg Summit, Microsoft Fabric Community Conference |
For comparison: the biggest sponsors
Renewal on comparable conferences for the companies with the most of them.
| Company | 2025→2026 | 2024→2025 |
|---|---|---|
| Amazon Web Services | 85% 35/41 | 92% 35/38 |
| 88% 28/32 | 83% 35/42 | |
| Microsoft | 86% 25/29 | 77% 34/44 |
| Databricks | 71% 12/17 | 63% 10/16 |
| Snowflake | 81% 13/16 | 71% 17/24 |
| IBM | 77% 10/13 | 67% 12/18 |
| EDB | 92% 12/13 | 71% 12/17 |
| dbt Labs | 75% 9/12 | 92% 12/13 |
Acquired and merged
Sponsors bought by another company. Their own sponsorships stop, so they aren't lapses. The last column lists conferences the company sponsored in 2024–2025 where its new parent appears in 2026 for the first time.
| Company | Acquired by | Closed | Last sponsored | Conferences 2024–2025 | Parent picked up in 2026 |
|---|---|---|---|---|---|
| dbt Labs | merged with Fivetran | Jun 2026 | 2026 | 20 | – |
| Confluent | IBM | Mar 2026 | 2026 | 13 | – |
| Tobiko Data | Fivetran | Sep 2025 | 2025 | 3 | – |
| Tecton | Databricks | Aug 2025 | 2025 | 7 | – |
| Windsurf | Cognition | Jul 2025 | 2025 | 5 | – |
| Crunchy Data | Snowflake | Jun 2025 | 2025 | 7 | PGConf.dev |
| DataStax | IBM | May 2025 | 2025 | 6 | – |
| Neon | Databricks | May 2025 | 2025 | 2 | PGConf.dev, PostgreSQL Conference Europe |
| Census | Fivetran | May 2025 | 2025 | 1 | – |
| Metaplane | Datadog | Apr 2025 | 2024 | 2 | Coalesce |
| Altair | Siemens | Mar 2025 | 2025 | 4 | Data Innovation Summit, Gartner Data & Analytics Summit |
| Upsolver | Qlik | Jan 2025 | 2024 | 5 | – |
| Rivery | Boomi | Dec 2024 | 2024 | 7 | – |
| Datavolo | Snowflake | Nov 2024 | 2024 | 4 | – |
| Zeenea | Actian | Sep 2024 | 2024 | 3 | Helsinki Data Week |
| StreamSets | IBM | Jul 2024 | 2024 | 2 | – |
Where the money is moving
By the sponsor's product category, on comparable conferences. Share change compares a category's share of sponsorships year over year (shares, because 2026 lists are longer even on comparable conferences). Categories with at least 30 sponsorships a year; sorted from biggest loser to biggest gainer.
| Category | Share change 2024→2025 | 2025→2026 | Renewal 2024→2025 | 2025→2026 |
|---|---|---|---|---|
| Data integration | −18% | ▼ −27% | 56% | 60% |
| ML platforms | −29% | ▼ −23% | 46% | 57% |
| Transformation & orchestration | −1% | ▼ −19% | 62% | 56% |
| Data providers | −21% | ▼ −14% | 53% | 49% |
| Governance & catalogs | −15% | −9% | 46% | 56% |
| Consulting & services | +4% | −7% | 59% | 57% |
| Warehouse & lakehouse | +5% | −2% | 61% | 62% |
| BI & analytics | −14% | −1% | 60% | 62% |
| Cloud infrastructure | −5% | +1% | 58% | 69% |
| Operational databases | −13% | +4% | 48% | 60% |
| GenAI & LLMs | +28% | ▲ +22% | 41% | 39% |
| Data quality & observability | +13% | ▲ +34% | 73% | 62% |
Product category share by year
Share of each year's sponsorships by the sponsor's product category. Only companies labeled with at least 50% confidence count; "Not a vendor" and "Other software" are left out. Shading is relative to the largest share in the table. Click a category to list its sponsoring companies.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|
| Cloud infrastructure | 21% | 18% | 17% | 14% | 14% | 17% | 16% | 18% |
| Consulting & services | 19% | 16% | 12% | 13% | 15% | 16% | 17% | 16% |
| Operational databases | 10% | 13% | 10% | 9% | 10% | 10% | 9% | 10% |
| Data providers | 5% | 8% | 7% | 10% | 9% | 8% | 9% | 7% |
| ML platforms | 10% | 6% | 9% | 8% | 8% | 7% | 5% | 4% |
| GenAI & LLMs | 2% | 5% | 4% | 4% | 5% | 6% | 9% | 13% |
| BI & analytics | 7% | 6% | 7% | 7% | 6% | 7% | 7% | 6% |
| Warehouse & lakehouse | 6% | 6% | 9% | 7% | 7% | 6% | 6% | 6% |
| Data integration | 5% | 6% | 6% | 8% | 7% | 6% | 6% | 5% |
| Governance & catalogs | 3% | 4% | 6% | 7% | 6% | 4% | 4% | 3% |
| Data quality & observability | 4% | 4% | 3% | 4% | 3% | 3% | 3% | 4% |
| Transformation & orchestration | 3% | 4% | 4% | 4% | 4% | 3% | 3% | 3% |
| Security | 3% | 3% | 3% | 2% | 3% | 3% | 3% | 4% |
| Streaming | 2% | 2% | 3% | 3% | 2% | 3% | 2% | 2% |
| Labeled sponsorships | 2,464 | 650 | 903 | 2,278 | 2,524 | 2,658 | 2,879 | 3,533 |