Michael Trapani

Marketing is the most AI-ready function in the enterprise: always-on, data-rich and powered by continuous experimentation. But realizing that potential requires humans, agents and applications to work together on a shared foundation of trusted, real-time context. The CMOs who define the next decade will be the ones who treat that foundation as a core marketing imperative. Join marketing leaders for a deep dive into how Databricks’ unified data and AI platform is powering agentic marketing transformation. From unified Customer 360 to autonomous campaign orchestration, discover how the most ambitious marketing organizations are turning their architecture into a competitive advantage. This forum explores the imperatives reshaping the function: proving marketing impact in real time, personalizing at scale without multiplying fragmented data and moving from manual execution to outcome-driven AI workflows that adapt as channels, models and customer behavior evolve. Through candid conversations and real-world results, hear directly from marketing leaders already delivering measurable outcomes and leave with a practical playbook for building the governed data and AI foundation that makes…