Slalom
Circuit mix
Where Slalom shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Vendor flagships & roadshows63%41 events
- Cloud providers14%9 events
- Software engineering & trading tech13%16 events
- Modern data stack & practitioner3%2 events
- Microsoft data platform3%3 events
- Enterprise, analyst & AI expos2%2 events
- Python & R data science2%1 event
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
Activity by year
Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
Distinct speakers
People from this company on a program that year, each counted once.
Sponsorships by tier
Sponsorship rows per year (one per event and listing), stacked by normalized tier.
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled
Where they've grown or pulled back
UpSponsored 8 conferences in 2026, up from 7 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. Tiers use the best tier each year; swatches show the path, oldest first. A conference counts as pulled out only when a later event published a complete sponsor list, since most events don’t say whether their list is complete.
New 2
First sponsored in 2025 or later.
- Google Cloud Nextfirst sponsored 2025, Bronze
- PyCon (national Python conferences)first sponsored 2026, Silver
Moved down 3
Best tier fell between the first and latest year with a ranked tier.
- Data + AI SummitGold 2021 → Bronze 2026
- Databricks Data + AI World TourPlatinum 2023 → Gold 2026
- Tableau ConferenceGold 2019 → Bronze 2024
Pulled out 2
Not sponsored since 2024 or earlier, though a later event published a complete sponsor list without them.
- Alteryx Inspirelast sponsored 2019; the conference ran again in 2024
- SQLSaturdaylast sponsored 2019; the conference ran again in 2020 and 2022–26
Steady 3
Sponsored in most years of its span at the same tier.
- AWS re:Invent6 of 7 years 2019–25, Gold
- Snowflake Summitevery year 2019–26, mostly Silver
- Snowflake World Tour (formerly Data Cloud World Tour / Summit World Tour)every year 2022–26, mostly Platinum
Once or on and off 2
No clear direction, or a gap we can’t confirm because later sponsor lists are incomplete.
- Coalesce2 of 5 years, 2022–26
- Modern Data Stack Conference (MDSCon)once, 2023, Bronze
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- Cognizant0.82
- Deloitte0.80
- Wipro0.80
- Capgemini0.79
- NTT DATA0.75
- Tredence0.75
- Sigma Computing0.75
- Aimpoint Digital0.73
6 Cluster: Databricks Data + AI World Tour · Snowflake World Tour circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 50 this company sponsored).
| Company | Shared events | Share |
|---|---|---|
| Amazon Web Services | 34 | 68% |
| Fivetran | 33 | 66% |
| Deloitte | 32 | 64% |
| Accenture | 31 | 62% |
| Informatica | 30 | 60% |
| Qlik | 28 | 56% |
| ThoughtSpot | 27 | 54% |
| Sigma Computing | 26 | 52% |
| Matillion | 24 | 48% |
| dbt Labs | 23 | 46% |
| Immuta | 23 | 46% |
| Alation | 22 | 44% |
| Dataiku | 22 | 44% |
| Capgemini | 21 | 42% |
| Microsoft | 21 | 42% |
Neighborhood: companies with nearby conference footprints
Slalom (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
Sponsorships 50
| Event | Date | Place | Tier as listed | Normalized tier |
|---|---|---|---|---|
| Data + AI World Tour London 2026 | Nov 11, 2026 | London, United Kingdom | Explorer | Gold |
| Data + AI World Tour Munich 2026 | Nov 4, 2026 | Munich, Germany | Enthusiast | Silver |
| Snowflake World Tour Toronto 2026 | Sep 29, 2026 | Toronto, Canada | Blue Square | Gold |
| dbt Summit 2026 | Sep 15–18, 2026 | Las Vegas, United States | Bronze | Bronze |
| Snowflake World Tour Sydney 2026 | Aug 13, 2026 | Sydney, Australia | Snowrow | Silver |
| PyCon Colombia 2026 | Jul 24–26, 2026 | Medellín, Colombia | Silver | Silver |
| Data + AI Summit 2026 | Jun 15–18, 2026 | San Francisco, United States | Innovator | Bronze |
| Snowflake Summit 26 (sponsor list may be stale) | Jun 1–4, 2026 | San Francisco, United States | Green Circle | Silver |
| Tableau Conference 2026 (TC26) | May 5–7, 2026 | San Diego, United States | Supporting Partner | Other |
| Google Cloud Next '26 | Apr 22–24, 2026 | Las Vegas, United States | Velocity | Bronze |
| AWS re:Invent 2025 | Dec 1–5, 2025 | Las Vegas, United States | Gold | Gold |
| Data + AI World Tour Sydney 2025 | Nov 19, 2025 | Sydney, Australia | Enthusiast | Silver |
| Data + AI World Tour Munich 2025 | Nov 4, 2025 | Munich, Germany | Explorer | Gold |
| Snowflake World Tour Sydney 2025 | Aug 14, 2025 | Sydney, Australia | Snowrow | Silver |
| Data + AI Summit 2025 | Jun 9–12, 2025 | San Francisco, United States | Innovator | Bronze |
| Snowflake Summit 2025 | Jun 2–5, 2025 | San Francisco, United States | Green Circle | Silver |
| Tableau Conference 2025 (TC25) | Apr 15–17, 2025 | San Diego, United States | Supporting Partner | Other |
| Google Cloud Next 2025 | Apr 9–11, 2025 | Las Vegas, United States | Velocity | Bronze |
| AWS re:Invent 2024 | Dec 2–6, 2024 | Las Vegas, United States | Gold | Gold |
| Snowflake World Tour Sydney 2024 | Oct 29, 2024 | Sydney, Australia | BLACK DIAMOND PARTNERS | Platinum |
| Snowflake World Tour London 2024 | Oct 10, 2024 | London, United Kingdom | Black Diamond | Platinum |
| Data + AI Summit 2024 | Jun 10–13, 2024 | San Francisco, United States | Advocate | Silver |
| Snowflake Data Cloud Summit 2024 | Jun 3–6, 2024 | San Francisco, United States | Green Circle | Silver |
| Tableau Conference 2024 (TC24) | Apr 29, 2024 – May 1, 2024 | San Diego, United States | Explorer | Bronze |
| AWS re:Invent 2023 | Nov 27, 2023 – Dec 1, 2023 | Las Vegas, United States | Gold | Gold |
| Data + AI World Tour New York 2023 | Nov 8, 2023 | New York, United States | Diamond Sponsors | Platinum |
| Data + AI World Tour London 2023 | Oct 18, 2023 | London, United Kingdom | Gold Sponsors | Gold |
| Data Cloud World Tour Toronto 2023 | Oct 16, 2023 | Toronto, Canada | Blue Square | Gold |
| Data Cloud World Tour London 2023 | Oct 10, 2023 | London, United Kingdom | BLACK DIAMOND PARTNERS | Platinum |
| Data + AI Summit 2023 | Jun 26–29, 2023 | San Francisco, United States | Silver Sponsors | Silver |
| Snowflake Summit 2023 | Jun 26–29, 2023 | Las Vegas, United States | Green Circle Partner | Silver |
| Tableau Conference 2023 (TC23) | May 9–11, 2023 | Las Vegas, United States | Navigator | Silver |
| Modern Data Stack Conference 2023 | Apr 4–5, 2023 | San Francisco, United States | Bronze sponsors | Bronze |
| AWS re:Invent 2022 | Nov 28, 2022 – Dec 2, 2022 | Las Vegas, United States | Gold | Gold |
| Data Cloud World Tour Toronto 2022 | Nov 1, 2022 | Toronto, Canada | Blue Square partners | Gold |
| Coalesce 2022 New Orleans | Oct 17–21, 2022 | New Orleans, United States | dbt Labs Expert | Other |
| Data Cloud World Tour London 2022 | Oct 11, 2022 | London, United Kingdom | Snowrow Partners | Silver |
| Data Cloud World Tour Sydney 2022 | Sep 27, 2022 | Sydney, Australia | Snow Row Partners | Silver |
| Data + AI Summit 2022 | Jun 27–30, 2022 | San Francisco, United States | Silver | Silver |
| Snowflake Summit 2022 | Jun 13–16, 2022 | Las Vegas, United States | Snow Row Partner | Bronze |
| Tableau Conference 2022 (TC22) | May 17–19, 2022 | Las Vegas, United States | Platinum | Platinum |
| AWS re:Invent 2021 | Nov 29, 2021 – Dec 3, 2021 | Las Vegas, United States | Gold | Gold |
| Snowflake Summit 2021 | Jun 8–10, 2021 | — | Featured Exhibitor | Other |
| Data + AI Summit 2021 | May 24–28, 2021 | — | Gold | Gold |
| Snowflake Summit 2020 (cancelled) | Jun 1–4, 2020 | Las Vegas, United States | Gold Partner | Gold |
| AWS re:Invent 2019 | Dec 2–6, 2019 | Las Vegas, United States | Gold | Gold |
| Tableau Conference 2019 (TC19) | Nov 12–15, 2019 | Las Vegas, United States | Gigabyte | Gold |
| Alteryx Inspire 2019 | Jun 10–14, 2019 | Nashville, United States | Silver | Silver |
| Snowflake Summit 2019 | Jun 3–6, 2019 | San Francisco, United States | Silver Partner | Silver |
| SQLSaturday Phoenix #869 | May 4, 2019 | Chandler, United States | Bronze Sponsor | Bronze |
Speakers 68
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Mike Ostrowski | AWS re:Invent 2026 | lightning talk | Build the Right Next Thing: A Forward Deployed Approach to AI ROI (sponsored by Slalom) | — |
| Jim Wooley | Live! 360 Tech Con Orlando 2026 (incl. Visual Studio Live!) | speaker | Fast Focus: What's New in EF Core | — |
| Caroline Grant | Data Decoded MCR 2026 | keynote | PANEL: Mirage or Oasis | — |
| Gaston Cruz | FabCon Europe 2026 | speaker | The Instant Insights Pipeline: OneLake Shortcuts, Dataverse, and Power Apps in Action | — |
| Gaston Cruz | FabCon Europe 2026 | speaker | Choosing the Right Data Integration Approach in Microsoft Fabric | — |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2026 | speaker | Too Late for TTD? | — |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2026 | speaker | What's New in EF Core 10 | — |
| Gaston Cruz | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | Building Next-Gen Apps with Power Platform and SQL Server 2025 | — |
| Gaston Cruz | FABCON & SQLCON 2026 (Microsoft Fabric Community Conference + SQLCON), Atlanta | speaker | The instant insights pipeline: OneLake shortcuts + Dataverse + Power Apps | — |
| Alex Hatcher | AWS re:Invent 2025 | lightning talk | Accelerate Legacy Modernization with Slalom & AWS (sponsored by Slalom) | Video |
| Rahul Grover | AWS re:Invent 2025 | workshop | AI That Remembers: Building Memory Systems for AI Agents [REPEAT] | — |
| Rob Koch | AWS re:Invent 2025 | breakout | AI Agents for Databases: Discover, Recommend, Optimize | Video |
| Stefan Buchman | AWS re:Invent 2025 | breakout | Building enterprise-grade Agentic AI factory | Video |
| Jim Wooley | Live! 360 Tech Con Orlando 2025 (incl. Visual Studio Live!) | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Jim Wooley | Live! 360 Tech Con Orlando 2025 (incl. Visual Studio Live!) | speaker | Fast Focus: What’s New in EF Core | — |
| Siladitya Roy | Data Decoded MCR 2025 | speaker | Democratizing Insights for AI | — |
| Gaston Cruz | European Microsoft Fabric Community Conference 2025 (FabCon Europe 2025) | speaker | Mastering Microsoft Fabric & Power Platform: Real-Time Intelligence & Automation for Dynamics 365 | — |
| Gaston Cruz | European Microsoft Fabric Community Conference 2025 (FabCon Europe 2025) | speaker | The Integration Blueprint: Choosing the Right Path in Microsoft Fabric | — |
| Alex Rostan | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Microsoft Fabric Real-Time Intelligence to Leverage Dynamics 365 Data and Enhance Insights | — |
| Gaston Cruz | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | Microsoft Fabric Real-Time Intelligence to Leverage Dynamics 365 Data and Enhance Insights | — |
| Gaston Cruz | Microsoft Fabric Community Conference 2025 (FabCon Las Vegas) | speaker | A SQL Developer's Paradise: Harnessing Fabric's Innovations | — |
| Brad Jackson | AWS re:Invent 2024 | keynote | AWS Partner Keynote with Dr. Ruba Borno | — |
| Eimear Loughnane | AWS re:Invent 2024 | lightning talk | Real-world applications of Amazon Q in data science and development (sponsored by Slalom) | Video |
| James Meadow | AWS re:Invent 2024 | breakout | Boost fundraising with hyper-personalization powered by Amazon Bedrock | Video |
| Justin DeBo | AWS re:Invent 2024 | lightning talk | Real-world applications of Amazon Q in data science and development (sponsored by Slalom) | Video |
| Kesha Williams | AWS re:Invent 2024 | breakout | Implementing Amazon Q Developer: Lessons from the field | Video |
| Rahul Grover | AWS re:Invent 2024 | breakout | Unlocking AWS modernization with Migration Acceleration Program (MAP) | Video |
| Rob Koch | AWS re:Invent 2024 | breakout | Build multimodal ASL avatars with bidirectional translation | Video |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2024 | speaker | Improving Code Quality with Roslyn Code Analyzers | — |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2024 | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Alex Rostan | DataTune 2024 | talk | Microsoft Fabric + Power Platform + Azure OpenAI = Magic Mix | — |
| Gaston Cruz | DataTune 2024 | talk | Microsoft Fabric + Power Platform + Azure OpenAI = Magic Mix | — |
| Rahul Grover | AWS re:Invent 2023 | chalk talk | Accelerating customer adoption with Generative BI in Amazon QuickSight | — |
| Rob Koch | AWS re:Invent 2023 | breakout | How to build generative AI–powered American Sign Language avatars | Video |
| Rob Koch | AWS re:Invent 2023 | lightning talk | Breaking the data pipeline bottleneck with zero-ETL (sponsored by Slalom) | Video |
| Jim Wooley | Live! 360 Orlando 2023 (incl. Visual Studio Live!) | speaker | Fast Focus: What's New in EF Core | — |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2023 | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Jim Wooley | Visual Studio Live! @ Microsoft HQ 2023 | speaker | C# Roslyn and You | — |
| Jim Wooley | Visual Studio Live! Nashville 2023 | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Jim Wooley | Visual Studio Live! Nashville 2023 | speaker | Too Late for TDD? Start Test Eventually Development Now | — |
| Michael J. Smith | AWS re:Invent 2022 | lightning talk | Accelerators: Streamline development in serverless and beyond (sponsored by Slalom) | Slides · Video |
| Stephen Nichols | AWS re:Invent 2022 | lightning talk | Accelerators: Streamline development in serverless and beyond (sponsored by Slalom) | Slides · Video |
| Clay Kuppinger | Coalesce 2022 New Orleans | workshop | Seeing is Believing: Data Observability with dbt Labs | Video |
| Eli Jackson | Coalesce 2022 New Orleans | workshop | Seeing is Believing: Data Observability with dbt Labs | Video |
| Jim Wooley | Visual Studio Live! San Diego 2022 | speaker | Getting Pushy with SignalR and Reactive Extensions | — |
| Jim Wooley | Visual Studio Live! San Diego 2022 | speaker | C# Past, Present, and Beyond | — |
| Jim Wooley | Visual Studio Live! Austin 2022 | speaker | C# Past, Present, and Beyond | — |
| Jim Wooley | Visual Studio Live! Austin 2022 | speaker | Fast Focus: What's New in EF Core 6 | — |
| Jim Wooley | Visual Studio Live! Austin 2022 | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Jim Wooley | Live! 360 Orlando 2021 (incl. Visual Studio Live!) | speaker | C# Past, Present, and Beyond | — |
| Jim Wooley | Live! 360 Orlando 2021 (incl. Visual Studio Live!) | speaker | Fast Focus: What's New in EF Core 6 | — |
| Jim Wooley | Live! 360 Orlando 2021 (incl. Visual Studio Live!) | speaker | Improving Code Quality with Static Analyzers | — |
| David Frigeri | AWS re:Invent 2019 | demo theater | Drive transformation through machine learning with Amazon SageMaker | Slides · Video |
| Jim Wooley | Live! 360 Orlando 2019 (incl. Visual Studio Live!) | speaker | Entity Framework Performance Monitoring and Tuning | — |
| JD Braun | SQLSaturday Minnesota #913 | — | Bottling Up Your Data Lake with Delta Lake Tables | — |
| Jim Wooley | Visual Studio Live! Chicago 2019 | speaker | Fast Focus: What's new in EF Core 3.0 | — |
| Jim Wooley | Visual Studio Live! Chicago 2019 | speaker | C# Language Enhancements, Roslyn and You | — |
| Jim Wooley | Visual Studio Live! Chicago 2019 | speaker | Fast Focus: A Real-time SignalR Core Chat | — |
| Jim Wooley | Visual Studio Live! Chicago 2019 | speaker | Entity Framework Performance Monitoring and Tuning | — |
| Jim Wooley | Visual Studio Live! Microsoft HQ 2019 | speaker | Getting Pushy with SignalR and Reactive Extensions | — |
| Jim Wooley | Visual Studio Live! Microsoft HQ 2019 | speaker | Building Reactive Client Experiences with RxJs and Angular Forms | — |
| Jim Wooley | Visual Studio Live! Boston 2019 | speaker | Getting Pushy with SignalR and Reactive Extensions | — |
| Jim Wooley | Visual Studio Live! Boston 2019 | speaker | Improving Code Quality with Static Analyzers | — |
| Jim Wooley | Visual Studio Live! New Orleans 2019 | speaker | Fast Focus: What’s New in EF Core 2.x | — |
| Jim Wooley | Visual Studio Live! New Orleans 2019 | speaker | Improving Code Quality with Static Analyzers | — |
| Jim Wooley | Visual Studio Live! New Orleans 2019 | speaker | Getting Pushy with SignalR and Reactive Extensions | — |
| Jim Wooley | Visual Studio Live! Las Vegas 2019 | speaker | C# 7, Roslyn and You | — |
| Jim Wooley | Visual Studio Live! Las Vegas 2019 | speaker | Entity Framework Core Performance Monitoring and Tuning | — |