ServiceNow
Circuit mix
Where ServiceNow shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Research27%7 events
- Enterprise, analyst & AI expos24%6 events
- Cloud providers22%6 events
- Vendor flagships & roadshows14%4 events
- AI engineering & MLOps6%2 events
- Modern data stack & practitioner4%2 events
- Postgres & open-source databases4%2 events
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
Activity by year
Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
Distinct speakers
People from this company on a program that year, each counted once.
Sponsorships by tier
Sponsorship rows per year (one per event and listing), stacked by normalized tier.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled
Where they've grown or pulled back
UpSponsored 6 conferences in 2026, up from 1 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. Tiers use the best tier each year; swatches show the path, oldest first. A conference counts as pulled out only when a later event published a complete sponsor list, since most events don’t say whether their list is complete.
New 7
First sponsored in 2025 or later.
- AI Engineer (World's Fair, Summit and regional editions)first sponsored 2026, unranked tier
- Big Data LDNfirst sponsored 2025, tier not listed
- Data + AI Summitfirst sponsored 2026, Bronze
- Gartner Data & Analytics Summitfirst sponsored 2026, Platinum
- Google Cloud Nextfirst sponsored 2026, Gold
- ISWC (International Semantic Web Conference)first sponsored 2026, Silver
- Snowflake Summitfirst sponsored 2026, Silver
Moved up 1
Best tier rose between the first and latest year with a ranked tier.
- AWS re:InventGold 2019 → Title 2025
Moved down 1
Best tier fell between the first and latest year with a ranked tier.
- NeurIPS (Conference on Neural Information Processing Systems)Gold 2022 → Silver 2025
Pulled out 2
Not sponsored since 2024 or earlier, though a later event published a complete sponsor list without them.
- DASHlast sponsored 2019; the conference ran again in 2020 and 2022–25
- EMNLP (Conference on Empirical Methods in Natural Language Processing)last sponsored 2022; the conference ran again in 2023–26
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- Cohere0.70
- Writer0.69
- AstraZeneca0.68
- Labelbox0.68
- Snorkel AI0.67
- TwelveLabs0.66
- Splunk0.65
- poolside0.64
11 Cluster: NeurIPS · ACM SIGKDD circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 22 this company sponsored).
| Company | Shared events | Share |
|---|---|---|
| IBM | 15 | 68% |
| Salesforce | 14 | 64% |
| 13 | 59% | |
| Microsoft | 13 | 59% |
| Capital One | 12 | 55% |
| Snowflake | 12 | 55% |
| Amazon Web Services | 11 | 50% |
| Databricks | 11 | 50% |
| Neo4j | 11 | 50% |
| Deloitte | 10 | 45% |
| Accenture | 9 | 41% |
| Boomi | 9 | 41% |
| Datadog | 9 | 41% |
| Informatica | 9 | 41% |
| Intel | 9 | 41% |
Neighborhood: companies with nearby conference footprints
ServiceNow (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
Sponsorships 22
| Event | Date | Place | Tier as listed | Normalized tier |
|---|---|---|---|---|
| Gartner Data & Analytics Summit 2027 (London) | May 10–12, 2027 | London, United Kingdom | Premier Plus | Title |
| Gartner Data & Analytics Summit 2027 (Orlando) | Mar 8–10, 2027 | Orlando, United States | Premier | Title |
| ISWC 2026 | Oct 25–29, 2026 | Bari, Italy | Silver | Silver |
| AI Engineer World's Fair 2026 | Jun 29, 2026 – Jul 2, 2026 | San Francisco, United States | Supporting Partners | Other |
| Data + AI Summit 2026 | Jun 15–18, 2026 | San Francisco, United States | Innovator | Bronze |
| Snowflake Summit 26 (sponsor list may be stale) | Jun 1–4, 2026 | San Francisco, United States | Green Circle | Silver |
| Google Cloud Next '26 | Apr 22–24, 2026 | Las Vegas, United States | Premier | Gold |
| Gartner Data & Analytics Summit 2026 (Orlando) | Mar 9–11, 2026 | Orlando, United States | Platinum | Platinum |
| NeurIPS 2025 (San Diego) | Dec 2–7, 2025 | San Diego, United States | Silver Pavilion | Silver |
| AWS re:Invent 2025 | Dec 1–5, 2025 | Las Vegas, United States | Diamond | Title |
| Big Data LDN 2025 | Sep 24–25, 2025 | London, United Kingdom | Exhibitor | Unlabeled |
| NeurIPS 2024 | Dec 10–15, 2024 | Vancouver, Canada | Silver | Silver |
| AWS re:Invent 2024 | Dec 2–6, 2024 | Las Vegas, United States | Platinum | Platinum |
| NeurIPS 2023 | Dec 10–16, 2023 | New Orleans, United States | Silver | Silver |
| EMNLP 2022 | Dec 7–11, 2022 | Abu Dhabi, United Arab Emirates | Gold | Gold |
| The AI Summit New York 2022 | Dec 7–8, 2022 | New York, United States | Gold Sponsors | Gold |
| AWS re:Invent 2022 | Nov 28, 2022 – Dec 2, 2022 | Las Vegas, United States | Gold | Gold |
| NeurIPS 2022 | Nov 28, 2022 – Dec 9, 2022 | New Orleans, United States | Gold | Gold |
| The AI Summit New York 2021 | Dec 8–9, 2021 | New York, United States | Gold Sponsors | Gold |
| EMNLP 2021 | Nov 7–11, 2021 | Punta Cana, Dominican Republic | Supporter | Other |
| AWS re:Invent 2019 | Dec 2–6, 2019 | Las Vegas, United States | Gold | Gold |
| Dash 2019 | Jul 16–17, 2019 | New York, United States | Gold | Gold |
Speakers 17
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Alex Mastrodonato | AWS re:Invent 2026 | breakout | ServiceNow: The Super Intelligence Control Tower for Business Reinvention (sponsored by ServiceNow) | — |
| Gian Mario Deluigi | AWS re:Invent 2026 | breakout | ServiceNow: The Super Intelligence Control Tower for Business Reinvention (sponsored by ServiceNow) | — |
| Josh Linder | AWS re:Invent 2026 | breakout | Armis from ServiceNow: See Everything, Know What Matters: Powered by AWS (sponsored by ServiceNow) | — |
| Steve Clark | AWS re:Invent 2026 | breakout | Armis from ServiceNow: See Everything, Know What Matters: Powered by AWS (sponsored by ServiceNow) | — |
| Juan Sequeda | 7th Annual MLOps World | GenAI Summit 2026 | speaker | Scar Tissue: 20 Lessons from 20 Years of Building Ontologies and Knowledge Graphs | — |
| Sandeep Bharadwaj Mannapur | 7th Annual MLOps World | GenAI Summit 2026 | speaker (virtual day) | Silent Drift: Why Your LLM’s Quality Is Degrading and Your Metrics Can’t See It | — |
| Juan Sequeda | Data AI Weekend 2026 (Austin) | speaker | Scar Tissue: Lessons from 20 Years of Building Ontologies and Knowledge Graphs | — |
| Midam Kim | AI Engineer World's Fair 2026 | speaker | "My name is... my name is...": A Linguistic Map for Building and Debugging Voice Agents | — |
| Juan Sequeda | Data Day Texas + AI 2026 | speaker | Scar Tissue: Lessons from 20 Years of Building Ontologies and Knowledge Graphs | — |
| Courtney McShane | AWS re:Invent 2025 | breakout | ServiceNow + AWS: The Enterprise Standard for AI-Driven Workflows (sponsored by ServiceNow) | Video |
| Gian Mario deLuigi | AWS re:Invent 2025 | breakout | Version lifecycle management at scale with AWS Health | Video |
| John Licata | AWS re:Invent 2025 | breakout | ServiceNow + AWS: The Enterprise Standard for AI-Driven Workflows (sponsored by ServiceNow) | Video |
| Yoav Boaz | AWS re:Invent 2025 | breakout | Maximizing AI Governance and Speed—Only with ServiceNow + AWS (sponsored by ServiceNow) | Video |
| Alan Zakrzewski | Postgres Conference 2025 | speaker | Rules of indexing in PostgreSQL | Slides · Video |
| Maxim Aronin | AWS re:Invent 2024 | breakout | Unlock the full potential of your AWS Cloud investments with ServiceNow (sponsored by ServiceNow) | Video |
| Frits Hoogland | Postgres Conference 2024 | speaker | Exploring Linux memory usage and IO performance with PostgreSQL | Slides |
| Chris Bedi | Snowflake Summit 2022 | headline | — | — |