Derek Birdsong

Most AI projects stall because the data isn't ready. Join ServiceNow to learn how a unified data foundation connects systems, adds business context, and fuels AI agents to move from insight to action. Hear from WPP on how they're putting it into practice. Plus, get a first look at what's next for data connectivity, catalog, analytics, and governance.

Ready to move beyond passive data cataloging and unlock true AI-driven value? Join us for an in-depth session on data.world, now fully integrated with ServiceNow’s Workflow Data Fabric. We’ll show how you can unify, govern, and activate your enterprise data—across cloud, hybrid, and on-prem environments—to fuel agentic AI and intelligent automation. See a live demo of data.world’s knowledge graph in action: discover how to connect and contextualize data from any source, automate governance and compliance, and deliver trusted, explainable insights at scale. We’ll walk through real-world use cases, from rapid data discovery to automated policy enforcement and lineage tracking, and show how organizations are accelerating time-to-value and reducing risk. Whether you’re a data leader, architect, or practitioner, you’ll leave with practical strategies and a clear vision for making your data estate truly AI-ready.