BMW Group
Circuit mix
Where BMW Group shows up, by circuit. Each event counts once: 2 if it sponsored, 1 if it only had speakers. Hover a segment for the conference.
- Enterprise, analyst & AI expos41%7 events
- Cloud providers41%7 events
- Vendor flagships & roadshows12%2 events
- Streaming6%1 event
Presence by conference and year
Each cell is one conference in one year. Fill shows the company sponsored, shaded by its best tier that year; a dot means it had speakers there. Hover for details; click to open the event.
- Title
- Platinum
- Gold
- Silver
- Bronze
- Other / unlabeled tier
- Had speakers
Activity by year
Three measures on one year axis; each panel has its own scale. 2027, 2028 is still mostly ahead, so its bars are faded and incomplete.
Conferences present at
Distinct conferences each year, split by whether the company sponsored or only had speakers there.
- Sponsored
- Speakers only
Distinct speakers
People from this company on a program that year, each counted once.
Where they've grown or pulled back
BMW Group has never sponsored a tracked conference, so this follows where its speakers appear instead.
DownHad speakers at 2 conferences in 2026, down from 4 in 2023.
Counted per conference. 2026 is the latest year whose conferences have mostly happened. A conference counts as no longer seen only when later events published speaker lists.
New conferences spoken at 1
First speaker in 2025 or later.
- World of Data (WoD)first spoke 2026, 1 speaker
No longer seen 3
No speakers since 2024 or earlier, though the conference published speaker lists after that.
- Current (formerly Kafka Summit)last seen 2023; the conference ran again with speaker lists in 2024–25
- DACH AI, Data Analytics & Insights Summitlast seen 2022; the conference ran again with speaker lists in 2023–25
- Tableau Conferencelast seen 2019; the conference ran again with speaker lists in 2020–23 and 2025
Regulars 3
Speakers in most years of the span.
- AWS re:Inventspeakers in 7 of 8 years, 2019–26
- Data in Manufacturing & Smart Industry Summit DACHspeakers in 2 of 3 years, 2023–25
- Data Innovation Summitspeakers in 2 of 3 years, 2023–25
Lookalikes
Companies with the most similar conference footprint: they sponsor and speak at the same conferences. Bars are cosine similarity, from 0 (nothing shared) to 1 (identical).
- Vodafone0.78
- MSD0.69
- ODBMS.org0.68
- Arcadia Data0.68
- KDnuggets0.67
- Cloudian0.67
- Robin AI0.64
- Electronic Arts0.63
13 Cluster: Data Innovation Summit · Nordic Data Science and Machine Learning Summit circuit →
Often sponsors alongside
Companies that sponsored the same events, by number of shared events (out of 0 this company sponsored).
No co-sponsors: this company has no recorded sponsorships, or sponsored alone.
Neighborhood: companies with nearby conference footprints
BMW Group (ringed) and the 30 companies closest to it on the company map. Close together means they sponsor and speak at many of the same conferences. Distances are only meaningful locally; the axes have no meaning. Dot size: conferences present at. Color: cluster.
- Data Innovation Summit · Nordic Data Science and Machine Learning Summit circuit 20
- ODSC · MLOps World circuit 6
- The AI Summit · AWS re:Invent circuit 1
- QCon · MCP Dev Summit / AGNTCon + MCPCon circuit 1
- PyData · posit::conf circuit 1
- AWS re:Invent · Google Cloud Next circuit 1
- PyCon · EuroPython circuit 1
Sponsorships 0
No sponsorships recorded for BMW Group.
Speakers 44
| Speaker | Event | Role | Talk | Links |
|---|---|---|---|---|
| Marco Goergmaier | AWS re:Invent 2026 | breakout | Build, customize, and deploy on SageMaker AI with learnings from BMW Group | — |
| Michael Haszprunar | World of Data 2026 | speaker | — | — |
| Celine Laurent-Winter | AWS re:Invent 2025 | innovation talk | The agent-enabled workplace: Transforming businesses with AI | Video |
| Frank Uslaub | AWS re:Invent 2025 | innovation talk | Migrate, modernize, and move your business into the AI era | Video |
| Frank Uslaub | AWS re:Invent 2025 | breakout | Derisk your mainframe exit with agentic AI-powered refactoring ft BMW & Fiserv | — |
| Ludwig Goohsen | AWS re:Invent 2025 | breakout | Accelerating the Connected Future: EDA for the unpredictable | Video |
| Ahmed Ebada | Data in Manufacturing & Smart Industry Summit DACH 2025 | speaker | — | — |
| Daniel Homola | Data Innovation Summit 2025 | featured | — | — |
| Celine Laurent-Winter | AWS re:Invent 2024 | lightning talk | Learnings from BMW's global software development platform on AWS | Video |
| Celine Laurent-Winter | AWS re:Invent 2024 | innovation talk | AWS databases: The foundation for data-driven and generative AI apps | — |
| Hrvoje (Lex) Lukavski | AWS re:Invent 2024 | breakout | Chaos engineering: A proactive approach to system resilience | Video |
| Jens Kohl | AWS re:Invent 2024 | breakout | BMW speeds car development with a new app for defect ticket routing | Video |
| Oliver Ganser | AWS re:Invent 2024 | breakout | Transforming BMW sustainability operations with AWS and Catena-X | Video |
| Alexander Angebrandt | AWS re:Invent 2023 | breakout | How AWS and BMW Group team up to accelerate data-driven innovation | Video |
| Dennis Winter | AWS re:Invent 2023 | lightning talk | How BMW uses analytics for supply chains during semiconductor shortage | Video |
| Jens Kohl | AWS re:Invent 2023 | innovation talk | From hype to impact: Building a generative AI architecture | — |
| Jens Kohl | AWS re:Invent 2023 | breakout | Implementing end-to-end compliance on AWS, featuring BMW | Video |
| Jörg Krebs | AWS re:Invent 2023 | lightning talk | Sheer driving pleasure: Autonomous driving for BMW’s Neue Klasse (sponsored by Capgemini) | Video |
| Maik Leuthold | AWS re:Invent 2023 | lightning talk | How BMW uses analytics for supply chains during semiconductor shortage | Video |
| Marc Neumann | AWS re:Invent 2023 | breakout | How AWS and BMW Group team up to accelerate data-driven innovation | Video |
| Marc Neumann | AWS re:Invent 2023 | breakout | Scale complete ML development with Amazon SageMaker Studio | Video |
| Patrick Lanners | AWS re:Invent 2023 | breakout | How AWS and BMW Group team up to accelerate data-driven innovation | Video |
| Patrick Prang | AWS re:Invent 2023 | breakout | Taking BMW Group’s in-vehicle voice experience from idea to reality | Video |
| Philipp Altman | AWS re:Invent 2023 | chalk talk | Accelerate and scale using cloud-native tools and virtualized targets | — |
| Ruben Simon | AWS re:Invent 2023 | breakout | Modern data governance customer panel | Video |
| Ruben Simon | AWS re:Invent 2023 | breakout | Scale enterprise BI securely with Amazon QuickSight | Video |
| Tobias Nothaft | Current 2023 | keynote | — | — |
| Michael Schmidt | Data in Manufacturing & Smart Industry Summit DACH 2023 | speaker | — | — |
| Dogukan Sonmez | Data Innovation Summit 2023 | featured | — | — |
| Andreas Jochem | AWS re:Invent 2022 | breakout | The next generation of vehicle technologies | Slides · Video |
| Kathrin Berkel | AWS re:Invent 2022 | chalk talk | How the BMW Group uses AWS to streamline multilingual business processes | Slides |
| Stefan Meinzer | AWS re:Invent 2022 | breakout | Digital customer engagement for automotive | Slides · Video |
| Michael Haszprunar | Ai, Data Analytics & Insights Summit DACH 2022 | speaker | — | — |
| Andre Luckow | AWS re:Invent 2021 | chalk talk | Use case insights from the BMW Group quantum challenge | Slides |
| Elvira Shishenina | AWS re:Invent 2021 | chalk talk | Use case insights from the BMW Group quantum challenge | Slides |
| Johannes Klepsch | AWS re:Invent 2021 | chalk talk | Use case insights from the BMW Group quantum challenge | Slides |
| Josef Viehhauser | AWS re:Invent 2021 | breakout | Serverless data integration with AWS Glue | Slides · Video |
| Marc Neumann | AWS re:Invent 2021 | breakout | {New Launch} Introducing Amazon SageMaker Canvas | Slides · Video |
| Simon Kern | AWS re:Invent 2021 | breakout | Serverless data integration with AWS Glue | Slides · Video |
| Emil Djerekarov | AWS re:Invent 2019 | chalk talk | Asset provenance ledger system based on Amazon QLDB: BMW’s use case | Slides |
| Patrick Michelberger | AWS re:Invent 2019 | breakout | [REPEAT 1] Develop serverless GraphQL architectures using AWS AppSync | Slides · Video |
| Caroline Persson | OmniSci Converge 2019 | speaker | How BMW Group Applies Deep Learning for Visual Inspection and Quality Control | — |
| Barbara Moser | Tableau Conference Europe 2019 | featured | — | — |
| Tobias Burger | Strata Data Conference London 2019 | keynote | BMW's journey to the data-driven enterprise from the edge to AI | — |