Payal Jain

Data culture change is easy to talk about and hard to prove. In this session, JCURV shares how they helped a leading UK retailer turn investment in culture into a tenfold increase in delivered value, in just six months. Explore the practical steps, the resistance to expect, and what it takes to turn culture into growth. Powered by: Women in Data®

In a world where data defines destiny, creativity is being reimagined through the lens of artificial intelligence. This session brings together Payal Jain, Chair of Women in Data®, Benjamin Field, Executive Producer at Deep Fusion Films and Roisin McCarthy, Founder Women in Data® for a candid conversation about their pioneering partnership at the intersection of data, storytelling, and AI. Together, they will explore how Deep Fusion Films is pushing the boundaries of creative AI, from avatar-led cinematic experiences to AI-assisted documentaries and why the arts must embrace this evolution. The discussion will unpack the ethical considerations that come with innovation, the importance of human-centred design, and the role of inclusive collaboration in shaping responsible creative futures. Expect insights into how AI is not just a technical revolution but a human one, and why the next generation of artists, technologists, and data leaders must co-create with purpose. This session is a celebration of imagination, impact, and the power of partnership. Powered by: Women in Data®