Miriam Cunliffe

Data is rewriting the rules of retail. From predicting what customers want before they know it themselves, to delivering seamless experiences across stores, apps and websites, the brands getting it right are the ones putting data at the heart of every decision. In this panel, four experts from some of Britain's most recognised retail names B&Q, Boots, Sainsbury's and Moonpig share how their organisations are harnessing analytics and AI to drive personalisation, power omnichannel strategies and create customer experiences that keep people coming back. But it's not just about the technology. Our panellists will get into the real challenges, building data-driven cultures, breaking down silos, earning customer trust and proving value in a fast-moving industry. Whether you're deep in the data trenches or leading transformation from the top, this session will leave you with practical insights you can take back to your own organisation. Powered by: Women in Data®

Over the last four years, ASDA has been through an incredible period of transformation. From data strategy, governance, platforms, culture, skills, and everything in between Alex Meakin (Senior Director of Data Delivery & Strategy) and his team have embraced it all and turned initials aspirations into real measurable impact. Brought to you by Women in Data®, Alex will be joined by moderator Robin Sutara and key partners from PwC and Databricks as he shares his honest reflections, key milestones, and practical lessons on building data maturity, driving adoption, and sustaining momentum. Whether you're navigating the complexities of your own transformation, still building on those early wins, or reigniting interest, this session offers practical insights, candid lessons, and fresh perspective from those who have been through it, end to end. Powered by: Women in Data®