Jon Su

We are entering the Era of Experience, where AI agents will transform customer journeys by learning directly from interactions. But most customer-facing agents today are “senseless,” lacking the real-time context needed to deliver relevant, empathetic, and valuable experiences. This session will explore how real-time streaming architectures and proprietary customer data can power the next generation of intelligent, perceptive agents. Join Snowplow’s Jon Su as he unpacks: Why brands risk commoditization if they rely on third-party agents How real-time context enables smarter, more personalized customer interactions The key ingredients for building agents that perceive, adapt, and self-optimize How Snowplow Signals provides the real-time customer intelligence foundation for agentic applications Discover how to shift from static personalization to adaptive, agent-driven experiences that improve customer satisfaction, loyalty, and business outcomes.