Drew Holland

Join our hands-on lab to build a retail-focused product recommendation engine using Snowflake's Snowpark ML. Discover how to harness predictive analytics for dynamic personalization and integrate a real-time API in Snowpark Container Services for seamless deployment. This session covers feature engineering, model training, and API-driven personalization, empowering you to create tailored customer experiences and boost engagement with your customers.

Step into the marketer’s seat. In this session, we’ll navigate the marketing journey, stopping at each checkpoint to show how Snowflake can boost your marketing success. With Snowflake, trust is your foundation with privacy and security at every stage. Relevance is our advantage, with AI guiding us to the right players with the right message at the right time. And impact is no longer a mystery — we’ll measure every decision to maximize success. This session won’t just cover a typical campaign — it will take you on a data-driven adventure to the future of marketing. Join us to unlock the future of AI-powered marketing and turn insights into action, step by step, on the road to launch.