Erin Foxworthy

Super Bowl. Olympics. Global stages where millions are invested — and impact is notoriously hard to prove. In this session, hear how Viral Nation uses Snowflake to measure real-time Super Bowl performance through social sentiment and “viral velocity,” and how Snowflake’s own marketing team quantifies the long-term brand impact of its Olympic partnership. Discover how AI in the Snowflake AI Data Cloud turns high-stakes moments into measurable outcomes — transforming prestige, attention and sponsorships into defensible ROI.

Step into the marketer’s seat. In this session, we’ll navigate the marketing journey, stopping at each checkpoint to show how Snowflake can boost your marketing success. With Snowflake, trust is your foundation with privacy and security at every stage. Relevance is our advantage, with AI guiding us to the right players with the right message at the right time. And impact is no longer a mystery — we’ll measure every decision to maximize success. This session won’t just cover a typical campaign — it will take you on a data-driven adventure to the future of marketing. Join us to unlock the future of AI-powered marketing and turn insights into action, step by step, on the road to launch.