Choong Lee

Innovating with machine learning (ML) is a common consideration when organizations are determining how to further optimize operations or create new products. The ability to pair ML tools with emerging generative AI applications presents an exciting opportunity.

The application of AI and ML has helped Amazon deliver innovative customer experiences like Amazon Go, Amazon Prime next-day delivery, and personalized Amazon Video recommendations. Amazon sees AI/ML as a foundational facilitator for innovating at speed and scale to meet its evolving customer needs.

Amazon is transforming customer experiences through the practical application of AI and machine learning (ML) at scale. This session is for senior business and technology decision-makers who want to understand Amazon.com’s approach to launching and scaling ML-enabled innovations in its core business operations and toward new customer opportunities.

Amazon.com uses AI/ML in innovative and scaled ways to transform the way we operate and invent new customer experiences. In this session, targeted at senior business and technology decision makers, we share specific examples from Amazon.com’s consumer/Retail & Wholesale and other businesses to explain how AI/ML helps Amazon deliver the best customer experience possible while improving...