Gerry Louw

Companies struggle to scale their operations and drive better performance across increasingly complex, multi-channel advertising campaigns while maintaining control and governance over AI-powered automation.

Video advertising is a critical yet intricate medium for advertising, and generative AI offers a cost-effective solution for delivering richer, more contextually-relevant insights.

In this session intended for ad technology, product, and engineering leaders, learn how companies are using AWS machine learning and generative AI capabilities to drive innovation and performance optimization through measurement and analytics use cases.

In this session, designed for technology and engineering leaders, explore best practices and learnings from industry users for how AWS can reduce costs and improve performance for scaled real-time advertising workloads. Learn how AppsFlyer moved their real-time platform that handles more than 800 billion events per day into a scalable, cloud-native architecture using Amazon EKS and AWS...

In this technical chalk talk for data scientists and engineering leaders, discover how to deploy end-to-end ML pipelines with Amazon SageMaker for programmatic mediation in real-time advertising. Dive into a customer example to review how SageMaker multi-model endpoints are used to prepare, build, train, tune, deploy, and manage ML models for in-application header bidding with traffic volumes...

In this technical chalk talk for architects, engineering leaders, and infrastructure teams, learn from AWS industry experts how to achieve unmatched performance and cost efficiency for cloud-based, real-time bidding and ad serving. Discover purpose-built infrastructure solutions for real-time advertising, with recommendations on cloud-native architecture, networking, and compute...

In this session for technology executives, architects, and engineers, dive deep into the AWS high-performance playbook for running ad tech workloads in the cloud using Aerospike, a low-latency NoSQL database platform. See how The Trade Desk implements Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second in...