Data Conference Databasea Query.Farm index
Speakers

Alex Whittles

Employers on the program

  1. 2026Power BI Sentinel3 talks
  2. 2019–2024Purple Frog Systems4 talks

The year around now

Talks in the past 12 months and announced talks ahead, one row per conference, January to December. Hover a mark for the talk.

Held in the past 12 months Next 12 months Today, Nov 9, 2026

Appearances by year

201920202021202220232024202520262027
  • DataGrillen
  • SQLBits
  • Data Céilí
  • Data Relay
  • Gartner Data & Analytics Summit
  • SQLSaturday
  • Big Data LDN
  • DATA:Scotland

Talks

DateEventConferenceRoleTitleLinks
Sep 23, 2026Big Data LDN 2026Big Data LDNspeakerManaging Risk and Trust with Power BI and Microsoft Fabric
as Power BI Sentinel/Purple Frog Data
Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks…Show less

Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organization, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust.

May 11, 2026Gartner Data & Analytics Summit 2026 (London)Gartner Data & Analytics SummitspeakerPower BI Sentinel: Managing Risk and Trust with Power BI and Microsoft Fabric
as Power BI Sentinel
Power BI and Microsoft Fabric have become the data hub for your organisation. Whilst incredibly powerful, this also brings significant risk. This session looks…Show less

Power BI and Microsoft Fabric have become the data hub for your organisation. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organisation, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust.

Mar 21, 2026SQLSaturday Atlanta AI & BI #1127SQLSaturday—Planning, Managing and Governing your Power BI and Fabric estate
As organizations scale their use of Power BI and Microsoft Fabric, many find that early success quickly leads to complexity: uncontrolled workspace sprawl,…Show less

As organizations scale their use of Power BI and Microsoft Fabric, many find that early success quickly leads to complexity: uncontrolled workspace sprawl, unclear ownership, inconsistent security, and growing governance risk.

Mar 9, 2026Gartner Data & Analytics Summit 2026 (Orlando)Gartner Data & Analytics SummitspeakerPower BI Sentinel: Managing Risk and Trust with Power BI and Microsoft Fabric
as Power BI Sentinel
Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks…Show less

Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organization, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust.

Jun 13, 2024Data Céilí 2024Data CéilíspeakerPower BI Composite and Advanced Models
Take Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This…Show less

Take Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This session will look at composite models as well as Direct Query over Datasets and DirectLake in Fabric, to see how they can enhance our Power BI world.

May 16, 2024DataGrillen 2024DataGrillenspeakerIntroduction to Microsoft Fabric - the future of Power BI and Synapse?
Microsoft Fabric is here, but what is it and why is it needed? This session will give you a solid understanding of what Fabric is, the architecture, how data…Show less

Microsoft Fabric is here, but what is it and why is it needed? This session will give you a solid understanding of what Fabric is, the architecture, how data warehousing and data lakes fit into Power BI, and why it's the future for our data engineering and data analytics projects.

Mar 19, 2024SQLBits 2024SQLBitsspeakerPrepare for Fabric with Power BI Governance, Auditing and DR
as Purple Frog Systems
With the introduction of Microsoft Fabric, taking control of your rapidly growing Power BI estate provides an ever-increasing challenge. In this session we’ll…Show less

With the introduction of Microsoft Fabric, taking control of your rapidly growing Power BI estate provides an ever-increasing challenge. In this session we’ll look at how we can monitor activity, structure Power BI and Fabric for better management, and increase transparency. This will cover...

Video
Mar 19, 2024SQLBits 2024SQLBitskeynoteSQLBits 2024 Opening Keynote
as Purple Frog Systems

The Opening Keynote

Video
Jun 8, 2023Data Céilí 2023Data CéilíspeakerSponsor Session - PowerBI Sentinel - Power BI governance, disaster recovery and auditing
As your Power BI usage grows you need to think carefully about how to plan and manage your tenant so you don't lose control of it and end up in Power BI Hell.…Show less

As your Power BI usage grows you need to think carefully about how to plan and manage your tenant so you don't lose control of it and end up in Power BI Hell. In this session we'll cover how to think about workspaces, Apps, security, dataset re-use, endorsements, data lineage, DevOps, monitoring and auditing, in order…

May 6, 2023SQLSaturday Jacksonville #1041SQLSaturday—Power BI Composite, Hybrid and Advanced Models
Take Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This…Show less

Take Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This session will look at Composite Models as well as Direct Query over Datasets, and Hybrid tables to see how they can enhance our Power BI world.

Oct 5, 2022Data Relay 2022 – BirminghamData RelayspeakerPower BI Composite and Advanced Models
Jun 2, 2022DataGrillen 2022DataGrillenspeakerPower BI Composite and Hybrid Models
Learn how to take Power BI to the next level to support BIG data, layering logic over the top of an existing dataset for unlimited flexibility, and find out how…Show less

Learn how to take Power BI to the next level to support BIG data, layering logic over the top of an existing dataset for unlimited flexibility, and find out how hybrid models can help bridge the gap between Direct Query and Import. This session will look at 'Composite models' as well as 'Direct Query over Datasets' and 'Hybrid models' to see how they can enhance our Power BI world, as well as understanding the pros, cons and use cases of each. Using a combination of live demos and theory, this session will explain and show the concepts, leaving you ready to experiment with your own data.

Sep 29, 2020SQLBits 2020 (The Greatest Data Show)SQLBitsspeakerMachine Learning and Power BI
as Purple Frog Systems

In this session we’ll look at what ML tools are available in the Power BI and Azure worlds, and how you go about using these in your Power BI reports

Video
Oct 10, 2019Data Relay 2019 – BirminghamData RelayspeakerSo what's this Machine Learning all about?
Sep 13, 2019DATA:Scotland 2019DATA:ScotlandspeakerWhat's this Machine Learning all about?
Jun 20, 2019DataGrillen 2019DataGrillenspeakerHands on with Machine Learning
Looking at the code & approach to a number of hands-on Machine Learning projects, including: - Creating a basic predictive model and deploying as a web…Show less

Looking at the code & approach to a number of hands-on Machine Learning projects, including: - Creating a basic predictive model and deploying as a web service - Using pre-built Azure Cognitive Services - Using Python to build a deep learning neural net that can play games

Feb 27, 2019SQLBits 2019 (Speakeasy)SQLBitsspeakerSo what's this Machine Learning all about?
as Purple Frog Systems
Machine Learning is a popular buzzword, but what does it actually look like, and how can we use it? This session will show a number of high level examples of…Show less

Machine Learning is a popular buzzword, but what does it actually look like, and how can we use it? This session will show a number of high level examples of using ML to do some useful and fun stuff, including training a model to play a game

Video

Frequent co-speakers

SpeakerShared eventsShared talksLast together
André Kamman7—2024
Rob Sewell7—2024
Bob Ward612026
Frank Geisler6—2026
Simon Whiteley6—2026
Craig Porteous6—2024
Paul Andrew6—2024
Chris Webb5—2026
Kevin Feasel5—2026
Marc Lelijveld5—2026
Matt Gordon5—2026
Alexander Arvidsson5—2024
Anna-Maria Wykes5—2024
Jess Pomfret5—2024
John Martin5—2024

Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.