Alex Whittles
Employers on the program
- 2026Power BI Sentinel3 talks
- 2019–2024Purple Frog Systems4 talks
The year around now
Talks in the past 12 months and announced talks ahead, one row per conference, January to December. Hover a mark for the talk.
Appearances by year
- DataGrillen
- SQLBits
- Data Céilí
- Data Relay
- Gartner Data & Analytics Summit
- SQLSaturday
- Big Data LDN
- DATA:Scotland
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Sep 23, 2026 | Big Data LDN 2026 | Big Data LDN | speaker | Managing Risk and Trust with Power BI and Microsoft Fabric as Power BI Sentinel/Purple Frog Data Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks…Show lessPower BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organization, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust. | |
| May 11, 2026 | Gartner Data & Analytics Summit 2026 (London) | Gartner Data & Analytics Summit | speaker | Power BI Sentinel: Managing Risk and Trust with Power BI and Microsoft Fabric as Power BI Sentinel Power BI and Microsoft Fabric have become the data hub for your organisation. Whilst incredibly powerful, this also brings significant risk. This session looks…Show lessPower BI and Microsoft Fabric have become the data hub for your organisation. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organisation, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust. | |
| Mar 21, 2026 | SQLSaturday Atlanta AI & BI #1127 | SQLSaturday | — | Planning, Managing and Governing your Power BI and Fabric estateAs organizations scale their use of Power BI and Microsoft Fabric, many find that early success quickly leads to complexity: uncontrolled workspace sprawl,…Show lessAs organizations scale their use of Power BI and Microsoft Fabric, many find that early success quickly leads to complexity: uncontrolled workspace sprawl, unclear ownership, inconsistent security, and growing governance risk. | |
| Mar 9, 2026 | Gartner Data & Analytics Summit 2026 (Orlando) | Gartner Data & Analytics Summit | speaker | Power BI Sentinel: Managing Risk and Trust with Power BI and Microsoft Fabric as Power BI Sentinel Power BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks…Show lessPower BI and Microsoft Fabric have become the data hub for your organization. Whilst incredibly powerful, this also brings significant risk. This session looks at how you can protect your organization, your data, and yourself, through effective governance, auditing and disaster recovery. This will cover license reduction, FinOps, risk reduction, auditing, and using off-the-shelf AI to automate governance tasks to improve adoption and trust. | |
| Jun 13, 2024 | Data Céilí 2024 | Data Céilí | speaker | Power BI Composite and Advanced ModelsTake Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This…Show lessTake Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This session will look at composite models as well as Direct Query over Datasets and DirectLake in Fabric, to see how they can enhance our Power BI world. | |
| May 16, 2024 | DataGrillen 2024 | DataGrillen | speaker | Introduction to Microsoft Fabric - the future of Power BI and Synapse?Microsoft Fabric is here, but what is it and why is it needed? This session will give you a solid understanding of what Fabric is, the architecture, how data…Show lessMicrosoft Fabric is here, but what is it and why is it needed? This session will give you a solid understanding of what Fabric is, the architecture, how data warehousing and data lakes fit into Power BI, and why it's the future for our data engineering and data analytics projects. | |
| Mar 19, 2024 | SQLBits 2024 | SQLBits | speaker | Prepare for Fabric with Power BI Governance, Auditing and DR as Purple Frog Systems With the introduction of Microsoft Fabric, taking control of your rapidly growing Power BI estate provides an ever-increasing challenge. In this session we’ll…Show lessWith the introduction of Microsoft Fabric, taking control of your rapidly growing Power BI estate provides an ever-increasing challenge. In this session we’ll look at how we can monitor activity, structure Power BI and Fabric for better management, and increase transparency. This will cover... | Video |
| Mar 19, 2024 | SQLBits 2024 | SQLBits | keynote | SQLBits 2024 Opening Keynote as Purple Frog Systems The Opening Keynote | Video |
| Jun 8, 2023 | Data Céilí 2023 | Data Céilí | speaker | Sponsor Session - PowerBI Sentinel - Power BI governance, disaster recovery and auditingAs your Power BI usage grows you need to think carefully about how to plan and manage your tenant so you don't lose control of it and end up in Power BI Hell.…Show lessAs your Power BI usage grows you need to think carefully about how to plan and manage your tenant so you don't lose control of it and end up in Power BI Hell. In this session we'll cover how to think about workspaces, Apps, security, dataset re-use, endorsements, data lineage, DevOps, monitoring and auditing, in order… | |
| May 6, 2023 | SQLSaturday Jacksonville #1041 | SQLSaturday | — | Power BI Composite, Hybrid and Advanced ModelsTake Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This…Show lessTake Power BI to the next level to support BIG data, as well as layering logic over the top of an existing cube or dataset for unlimited flexibility. This session will look at Composite Models as well as Direct Query over Datasets, and Hybrid tables to see how they can enhance our Power BI world. | |
| Oct 5, 2022 | Data Relay 2022 – Birmingham | Data Relay | speaker | Power BI Composite and Advanced Models | |
| Jun 2, 2022 | DataGrillen 2022 | DataGrillen | speaker | Power BI Composite and Hybrid ModelsLearn how to take Power BI to the next level to support BIG data, layering logic over the top of an existing dataset for unlimited flexibility, and find out how…Show lessLearn how to take Power BI to the next level to support BIG data, layering logic over the top of an existing dataset for unlimited flexibility, and find out how hybrid models can help bridge the gap between Direct Query and Import. This session will look at 'Composite models' as well as 'Direct Query over Datasets' and 'Hybrid models' to see how they can enhance our Power BI world, as well as understanding the pros, cons and use cases of each. Using a combination of live demos and theory, this session will explain and show the concepts, leaving you ready to experiment with your own data. | |
| Sep 29, 2020 | SQLBits 2020 (The Greatest Data Show) | SQLBits | speaker | Machine Learning and Power BI as Purple Frog Systems In this session we’ll look at what ML tools are available in the Power BI and Azure worlds, and how you go about using these in your Power BI reports | Video |
| Oct 10, 2019 | Data Relay 2019 – Birmingham | Data Relay | speaker | So what's this Machine Learning all about? | |
| Sep 13, 2019 | DATA:Scotland 2019 | DATA:Scotland | speaker | What's this Machine Learning all about? | |
| Jun 20, 2019 | DataGrillen 2019 | DataGrillen | speaker | Hands on with Machine LearningLooking at the code & approach to a number of hands-on Machine Learning projects, including: - Creating a basic predictive model and deploying as a web…Show lessLooking at the code & approach to a number of hands-on Machine Learning projects, including: - Creating a basic predictive model and deploying as a web service - Using pre-built Azure Cognitive Services - Using Python to build a deep learning neural net that can play games | |
| Feb 27, 2019 | SQLBits 2019 (Speakeasy) | SQLBits | speaker | So what's this Machine Learning all about? as Purple Frog Systems Machine Learning is a popular buzzword, but what does it actually look like, and how can we use it? This session will show a number of high level examples of…Show lessMachine Learning is a popular buzzword, but what does it actually look like, and how can we use it? This session will show a number of high level examples of using ML to do some useful and fun stuff, including training a model to play a game | Video |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| André Kamman | 7 | — | 2024 |
| Rob Sewell | 7 | — | 2024 |
| Bob Ward | 6 | 1 | 2026 |
| Frank Geisler | 6 | — | 2026 |
| Simon Whiteley | 6 | — | 2026 |
| Craig Porteous | 6 | — | 2024 |
| Paul Andrew | 6 | — | 2024 |
| Chris Webb | 5 | — | 2026 |
| Kevin Feasel | 5 | — | 2026 |
| Marc Lelijveld | 5 | — | 2026 |
| Matt Gordon | 5 | — | 2026 |
| Alexander Arvidsson | 5 | — | 2024 |
| Anna-Maria Wykes | 5 | — | 2024 |
| Jess Pomfret | 5 | — | 2024 |
| John Martin | 5 | — | 2024 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.