Zubeen Sahajwani

Discover how to release robust generative AI solutions with the Buy with Prime team. Learn best practices for building safe, reliable, and scalable merchant support and customer experiences on Amazon Bedrock, Connect, and Lex for direct-to-consumer merchants using Buy with Prime.

Explore the potential of creating personalized experiences with Amazon’s Buy with Prime APIs and agents for Amazon Bedrock. Through real-world examples, this session focuses on how you can create next-generation chatbots to enhance shopper interactions and meet consumers’ evolving expectations.

To succeed in the software as a service market, it is crucial to quickly go to the market and learn what customers love about your product. Prototypes can help you achieve rapid illustration of the final product and validation of your design ideas.