William Gaviria Rojas

Media enterprises generate vast amounts of visual content, but unlocking its full potential requires multimodal AI at scale. Coactive AI and NBCUniversal’s Corporate Decision Sciences team are transforming how enterprises discover and understand visual content. We explore how Coactive AI and Databricks — from Delta Share to Genie — can revolutionize media content search, tagging and enrichment, enabling new levels of collaboration. Attendees will see how this AI-powered approach fuels AI workflows, enhances BI insights and drives new applications — from automating cut sheet generation to improving content compliance and recommendations. By structuring and sharing enriched media metadata, Coactive AI and NBCU are unlocking deeper intelligence and laying the groundwork for agentic AI systems that retrieve, interpret and act on visual content. This session will showcase real-world examples of these AI agents and how they can reshape future content discovery and media workflows.

In an era of skyrocketing content volumes, companies are sitting on huge libraries — of video, images and audio — just waiting to be leveraged to power targeted advertising and recommendations, as well as reinforce brand safety. Coactive AI will show how fast and accurate AI-driven metadata enrichment, combined with Databricks Unity Catalog and lakehouse, is accelerating and optimizing media workflows. Learn how leading brands are using content metadata to: - Unlock new revenue through contextual advertising - Drive personalization at scale - Enhance brand safety with detailed, scene-level analysis - Build unified taxonomies that fuel cross-functional insights Transform content from a static asset into a dynamic engine for growth, engagement and compliance.