Watson Srivathsan

Expanding into new markets can increase revenues, but content localization is often expensive and time-consuming. Amazon Translate, a neural machine translation service, helps customers quickly localize content in the language of their choice to accelerate time to market.

The BMW Group, like many global automobile manufacturers, must manage operations in many different languages. Headquartered in Germany, the company oversees 120,000 employees and assembles cars and motorcycles in 31 manufacturing plants across 15 countries.

In this session, see how to use Amazon Translate and Amazon Transcribe to create subtitles for educational videos and translate them to the language of the consumer’s choice. The session includes a demonstration of how this process reduced the time it took for information about COVID-19 to be translated to many languages, thus spreading accurate information quickly.