Walace Morais

As data scales, maintaining trust across decentralized teams becomes a critical challenge. At Nubank, we tackled this by transforming how we measure and scale data health. This presentation details our journey of building a comprehensive Data Quality Strategy using Soda and Databricks. We began by automating standard technical checks across high-priority datasets. To make these metrics actionable for non-technical stakeholders, we aggregated them into a unified Data Quality Score. Managed via Soda Cloud, this framework triggered a massive cultural shift: visibility empowered our business units to move beyond technical compliance and proactively design their own domain-specific business quality checks. Join us to discover the technical architecture and organizational playbook Nubank used to democratize data quality ownership, bridge the gap between engineering and business, and scale automated data trust across the enterprise.