Ved Prakash

While strong authentication is essential for accessing Snowflake resources, implementing it across all users and services can be complex. This session will detail real-world customer transitions from traditional methods (passwords, keys) to robust, modern authentication solutions like Workload Identity Federation (secretless authentication). We will explore effective rollout strategies and migration procedures, enabling you to learn the latest techniques for modernizing authentication without disrupting critical workloads.

GitLab had more than 75,000 sensitive Zendesk tickets full of valuable feedback that were inaccessible due to governance constraints, and manual review wasn’t scalable. An external AI pipeline seemed viable until we uncovered its real cost: complex setup, ongoing maintenance and over $73,000 a year in operational burden. Instead, we chose the simpler path: Snowflake Cortex AI. By keeping all processing inside Snowflake’s governance boundary, we eliminated infrastructure overhead and processed all 75,000+ tickets for about $1,500 without any data leaving our account.

Tired of waiting for batch jobs? See how we transformed our data pipeline using Apache Iceberg to stream quality data into Snowflake and Clickhouse simultaneously.