Vamsidhar Guntamukkala

NIQ and Snowflake reveal how they built a modern foundation to unlock an intelligence platform for trusted, autonomous AI agents. They migrated key analytics and harmonized NIQ's disaggregated data (retail measurement, consumer panel, omnishopper) creating a secure, collaborative surface with brand, retailer and 3P data partners. The result is a single environment for the industry to activate strategies securely, at scale, and in real time. Learn how Snowpark Connect for Apache Spark runs existing code at lower TCO, Snowflake CoCo and Agents assist faster builds, and Clean Rooms securely link NIQ data with customer and third-party data.

Discover the architecture behind NielsenIQ’s (NIQ) Discover platform, that leverages Snowflake to deliver AI-powered insights and analytics to CPG retailers and manufacturers. Learn how Discover processes point-of-sale and panel-based NIQ datasets across 84 global markets to drive strategic decision-making, uncover growth opportunities and fuel innovation. This session will explore why NIQ chose Snowflake for its scalability, efficiency and value-generating capabilities, and how the platform was designed from the ground up to support organizations of all sizes.