Swathi Chandrasekaran
Employers on the program
- 2025Paramount1 talk
Appearances by year
- Snowflake Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 2, 2025 | Snowflake Summit 2025 | Snowflake Summit | speaker | Paramount's Always-On Attribution: Measuring Real-World Outcomes at Scale as Paramount Global In advertising, measurement is everything. Last year, Paramount set out to measure real-world outcomes for every linear and digital ad campaign through…Show lessIn advertising, measurement is everything. Last year, Paramount set out to measure real-world outcomes for every linear and digital ad campaign through Always-On Attribution, a continuous measurement capability built on Snowflake. By rearchitecting our data warehouse from a complex tech-stack into a single Snowflake-powered hub, we enabled seamless Data Shares with partners like iSpot, EDO, and Mastercard, and powered Snowflake dashboards for swift analysis. Centralized warehousing and robust ETLs via Snowflake unlocked rapid development and scalability. Join us for a conversation all about execution - because in the world of advertising, measurement isn’t just a metric, it’s a mandate. |
Frequent co-speakers
No one else spoke at two or more of the same events.
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.