Stephanie Layser

AWS generative AI helps marketers and advertisers across companies accelerate creative development and automate, personalize, and optimize campaigns. Join this session to hear about the latest generative AI advertising and marketing use cases.

As businesses strive to monetize digital content across platforms, they leverage third-party ad platforms for real-time ad auctions. With Prebid Server Deployment on AWS, customers can connect with over 180 advertising platforms using Prebid.org's open source standard.

In this session for technology and engineering leaders, learn how companies are using the cloud to reduce costs and optimize performance for scaled real-time workloads while lowering their carbon footprint. Explore how these companies are bringing sustainability to the forefront of architectural designs.

In this session, intended for ad technology, product, and engineering leaders, hear how one of the largest media companies in the world used AWS to reinvent their TV and video advertising workloads. Learn how NBCUniversal built a first-party data platform in the AWS Cloud to create unique audiences and expand addressability and developed privacy-enhanced solutions to collaborate with partners...