Sharik Pahwa

The Trade Desk operates a real-time advertising platform on AWS, where infrastructure must handle massive scale while making bidding decisions in milliseconds. At that volume, cloud cost optimization is a continuous discipline, not a one-time audit.

With the growth of digital media, including streaming video and retail media, customers that operate advertising platforms need to buy, sell, deliver, and measure millions of ad transactions per second while meeting stringent latency requirements.