Shania Spierings

Building a Power BI report is not the hard part. Building one that actually guides people toward a decision, rather than just handing them a pile of numbers, is where most reports fall short. In this session we break down report design into layers: from the choices you make around data structure and visual type, through layout and composition, all the way to interaction and how users actually move through a report. Each layer has its own logic, and each one influences what comes next. From there we translate design principles like hierarchy, contrast, consistency, and alignment into practical guidance you can apply in Power BI straight away. And we take it one step further: we show you how, by using these layers and principles together, you can deliberately shape what users notice, what they conclude, and what they do next, instead of leaving that up to chance. This session is for all Power BI report creators and people that want to learn how to turn raw data into actual structured insights.