Scott Reed

Marriott International operates 10,000+ properties and serves 200M+ Bonvoy members, creating a complex global data environment. To deliver trusted insights at scale, Marriott built a modern platform that unifies data, supports real-time and batch analytics, and enforces strong governance. In this session, VP Julia Morrison shares how Marriott consolidated fragmented sources, implemented a governed semantic layer and launched a self-service Intelligence Portal. Learn key challenges, solutions and outcomes including faster insights, broader adoption and improved efficiency.

Marriott International showcases its AI-powered conversational analytics solution that democratizes data across the enterprise. Using Cortex and semantic modeling, business users will have over 500 critical business key performance indicators on demand and at their fingertips through natural language queries by asking simple questions such as, "I manage the Beaver Creek Lodge. What was my RevPar last month? How does this compare with last year? What was my ADR for each period?"