Ryan Lau
Employers on the program
- 202584.511 talk
Events1
Conferences1
Talks1
Years active2025
Appearances by year
- Snowflake Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 2, 2025 | Snowflake Summit 2025 | Snowflake Summit | speaker | Unlocking Kroger Precision Marketing's Measurement Power in Data Clean Rooms as 84.51 Data Clean Rooms are the premier solution to providing secure, privacy-compliant measurement. Kroger Precision Marketing (KPM) delves into the foundational…Show lessData Clean Rooms are the premier solution to providing secure, privacy-compliant measurement. Kroger Precision Marketing (KPM) delves into the foundational principles that enabled identity transcoding and our best-in-class measurement, in collaboration with our partners. We will discuss how KPM used DCRs for attribution measurement and incrementality testing, and how we resolved challenges in data integration. Come discover how DCRs unlock measurement capabilities while protecting consumer privacy. |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| Nathan Dall | 1 | 1 | 2025 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.