Roberta Cretella

Bolting AI onto an existing process gets you a slightly faster version of the old process. The real gains come from rebuilding the work around what AI can now do, and that is a redesign of the whole business, function by function. Compare the Market has AI in production on both sides of that, live in front of customers for over a year and now working inside how the business builds and operates. Getting there meant designing governance in from the first line of code and treating it as the route to production. It also meant changing how people work, what they hand to a machine, and who is allowed to say yes. Roberta Cretella, Director of Data and AI Solutions, leads Compare the Market's AI strategy and sets the standards for how AI is designed, governed and scaled. She covers the governance decisions, the process rebuilds and the culture shift, and how to tell whether your own governance is speeding teams up or holding them back. The bar is high, and it has to be. For anyone tired of pilots. Powered by: Women in Data®