Richard Masters

Airlines face real pressure right now — from rising fuel costs to shifting travel patterns. But the ones pulling ahead are the those making smarter use of their customer data. Amperity and Databricks are helping five of the largest airlines unify customer data across every touchpoint to build a complete picture of traveler preferences, reduce media spend, and deliver personalized experiences that drive loyalty. Join this session to hear how they did it and what you can apply to your own roadmap.

Join us for an inspiring forum showcasing how manufacturers and transportation leaders are turning today's challenges into tomorrow's opportunities. From automotive giants revolutionizing product development with generative AI to logistics providers optimizing routes for both cost and sustainability, discover how industry pioneers are reshaping the future of industrial operations. Highlighting this session is an exciting collaboration between Heathrow Airport and Virgin Atlantic, demonstrating how partnership and innovation are transforming the air travel experience. Learn how these leaders and other companies are using Databricks to tackle their most pressing challenges — from smart factory transformations to autonomous systems development — proving that the path to profitability and sustainability runs through intelligent operations.