R J

This session explores two Amazon.com generative AI solutions: Rufus, a real-time shopping assistant, and review highlights, which summarizes customer reviews offline. The Amazon teams behind these solutions share strategies for using generative AI at scale, addressing unique challenges, and meeting customer needs.

Amazon is one of the most popular websites in the US. Its search engine is one of the most heavily used services in the world, indexing billions of products and serving hundreds of millions of customers worldwide.