Data Conference Databasea Query.Farm index
Speakers

Pouya

Employers on the program

  1. 2026Poseidon Digital UK1 talk
Events1
Conferences1
Talks1
Years active2026

Appearances by year

201920202021202220232024202520262027
  • PyData

Talks

DateEventConferenceRoleTitleLinks
Jul 24, 2026PyData & PyCon Yerevan 2026PyDatatalkBeyond OLS: Solving the Multicollinearity Trap in Marketing Mix Modeling with Python
as Poseidon Digital UK
In the post-cookie era, Marketing Mix Modeling (MMM) has returned as the gold standard for measurement. However, most practitioners fall into the trap of…Show less

In the post-cookie era, Marketing Mix Modeling (MMM) has returned as the gold standard for measurement. However, most practitioners fall into the trap of Multicollinearity—where correlated media spends lead to "swinging" coefficients and nonsensical ROI.

Frequent co-speakers

No one else spoke at two or more of the same events.

Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.