Pauline Cairns

Let's be honest, most of us don't like feeling deceived, do we? It can leave us with a bad feeling and, importantly, erodes trust. But sometimes when we’re creating data visualisations we can accidentally do just that. And as viewers, our own experiences can sometimes unwittingly lead us to see what we want to see in diagrams. Creating honest diagrams is key – not only does it build trust between report creators and users, but it also ensures the clearest understanding of the data's insights for everyone. So whether you are the one building the data reports or the one looking at them, this talk will walk you through 5 common pitfalls where data visualisations can unintentionally go awry.