Omri Lifshitz

Are AI code generators delivering SQL that "looks right but works wrong" for your data engineering challenges? Is your AI generating brilliant-sounding but functionally flawed results? The critical bottleneck isn't the AI's intelligence; it's the missing context. In this talk, we will put thing in context and reveal how providing AI with structured, deep understanding —from data semantics and lineage to user intent and external knowledge—is the true paradigm shift. We'll explore how this context engineering powers the rise of dependable AI agents and leverages techniques like Retrieval-Augmented Generation (RAG) to move beyond mere text generation towards trustworthy, intelligent automation across all domains. This limitation highlights a broader challenge across AI applications: the need for systems to possess a deep understanding of all relevant signals, ranging from environmental cues and user history to explicit intent, to achieve reliable and meaningful operation. Join us for real-world, practical case studies directly from data engineers that demonstrate precisely how to unlock this transformative power and achieve truly reliable AI.