Mike Hooper

Supply chain volatility is the new normal, and the old playbook of siloed forecasting, batch EDI, and reactive logistics can't keep up. The next frontier of CPG-retail performance isn't just efficiency; it's collaboration. Leading companies are replacing linear supply chains with intelligent networks that sense and respond in real time, unifying retailer POS, demand signals, and inventory data to power AI models that continuously optimize forecasting, replenishment, and risk detection. And they're doing it on a single, governed platform where shared data fuels not just dashboards and insights, but AI agents that act autonomously— triggering replenishment, reallocating inventory, and adjusting plans the moment conditions change. In this session, hear directly from the retailers and CPGs making this shift. Learn how open data sharing, AI-powered demand sensing, and joint planning on Databricks are turning adversarial transactions into growth partnerships, and why the companies that collaborate on data today will own the shelf tomorrow.