Max Schultze
Employers on the program
- 2023–2026HelloFresh7 talks
- 2021–2022Zalando2 talks
The year around now
Talks in the past 12 months and announced talks ahead, one row per conference, January to December. Hover a mark for the talk.
Appearances by year
- Data Innovation Summit
- Big Data Technology Warsaw Summit (now Data & AI Warsaw Tech Summit)
- Data + AI Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 15, 2026 | Data + AI Summit 2026 | Data + AI Summit | speaker | Governing at Hyper-Growth: How HelloFresh Cut Data Access from Days to Minutes With Unity Catalog as HelloFresh SE At HelloFresh, speed is our currency. But with 70,000+ tables generated across decentralized domains, our rapid growth threatened to outpace our ability to…Show lessAt HelloFresh, speed is our currency. But with 70,000+ tables generated across decentralized domains, our rapid growth threatened to outpace our ability to govern it. We reached a critical inflection point where the “data mesh” approach began to look like a “data mess” — fragmented across AWS Glue, obscured by complex IAM policies, and creating bottlenecks where data access took days to approve. This session unpacks the strategic pivot from reactive catalog management to a unified, scalable governance model on Databricks Unity Catalog. We will move beyond the technical migration to discuss the architectural shifts required to balance autonomy with control. You will learn how we dismantled the trade-off between security and agility, replacing brittle object-based permissions with a streamlined privilege model that empowers data owners. We will share our blueprint for a zero-downtime migration (using Hive Metastore Federation) and the cultural changes required to make governance stick. | |
| May 6, 2026 | Data Innovation Summit 2026 | Data Innovation Summit | featured | Untitled as HelloFresh | |
| Apr 20, 2026 | Data & AI Warsaw Tech Summit 2026 | Big Data Technology Warsaw Summit (now Data & AI Warsaw Tech Summit) | speaker | From Curiosity to Capability: HelloFresh’s Journey to Becoming a GenAI-Native Company as HelloFresh | |
| Jun 9, 2025 | Data + AI Summit 2025 | Data + AI Summit | speaker | Apache Iceberg with Unity Catalog at HelloFresh as HelloFresh Table formats like Delta Lake and Iceberg have been game changers for pushing lakehouse architecture into modern Enterprises. The acquisition of Tabular added…Show lessTable formats like Delta Lake and Iceberg have been game changers for pushing lakehouse architecture into modern Enterprises. The acquisition of Tabular added Iceberg to the Databricks ecosystem, an open format that was already well supported by processing engines across the industry. At HelloFresh we are building a lakehouse architecture that integrates many touchpoints and technologies all across the organization. As such we chose Iceberg as the table format to bridge the gaps in our decentralized managed tech landscape. We are leveraging Unity Catalog as the Iceberg REST catalog of choice for storing metadata and managing tables. In this talk we will outline our architectural setup between Databricks, Spark, Flink and Snowflake and will explain the native Unity Iceberg REST catalog, as well as catalog federation towards connected engines. We will highlight the impact on our business and discuss the advantages and lessons learned from our early adopter experience. | |
| May 7, 2025 | Data Innovation Summit 2025 | Data Innovation Summit | featured | Untitled as HelloFresh | |
| Apr 8, 2025 | Data & AI Warsaw Tech Summit 2025 | Big Data Technology Warsaw Summit (now Data & AI Warsaw Tech Summit) | speaker | The only way to enforce best practices is to offer them out of the box: HelloFresh’s data engineering framework as HelloFresh | |
| May 11, 2023 | Data Innovation Summit 2023 | Data Innovation Summit | featured | Untitled as HelloFresh | |
| May 5, 2022 | Data Innovation Summit 2022 | Data Innovation Summit | featured | Untitled as Zalando | |
| Oct 14, 2021 | Data Innovation Summit 2021 | Data Innovation Summit | featured | Untitled as Zalando |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| David Dadoun | 5 | — | 2026 |
| Henrik Göthberg | 4 | — | 2026 |
| Anders Arpteg | 3 | — | 2026 |
| Ari Kaplan | 3 | — | 2026 |
| Stephen Brobst | 3 | — | 2026 |
| Anna Felländer | 3 | — | 2023 |
| Adam Komisarek | 2 | 2 | 2026 |
| Abhinav Bhatnagar | 2 | — | 2026 |
| Abhishek Bhagwat | 2 | — | 2026 |
| Abhishek Narang | 2 | — | 2026 |
| Adam Crown | 2 | — | 2026 |
| Adam Gurary | 2 | — | 2026 |
| Adriana Ispas | 2 | — | 2026 |
| Ahmed Bilal | 2 | — | 2026 |
| Ajali Sen | 2 | — | 2026 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.