Mauricio Imenez

Commercial operations at Grupo Bimbo generate thousands of transactions every day across sales routes. While dashboards highlight valued insights, commercial team are constantly on the move and don’t have time to explore BI tools. Grupo Bimbo rethought insight delivery using Databricks Agent Bricks — moving from “look at dashboards” to “ask and receive answers.” For supervisors, we implemented AI/BI Genie as a conversational AI layer over sales data, enabling natural-language questions like “Which clients were missed this week?”— no dashboards required. For executives, we built an AI query agent powered by Claude that automatically reads multiple KPIs and summarizes insights, generating reports delivered directly by email. All agents run on Databricks with Unity Catalog ensuring secure data access. We’ll share the real architecture, prompt design choices and lessons learned and how this approach accelerated decisions, expanded insight adoption and improved sales process efficiency.