Matthew Lanki
Employers on the program
- 2025Afterpay (Block)1 talk
Events1
Conferences1
Talks1
Years active2025
Appearances by year
- Snowflake Summit
Talks
| Date | Event | Conference | Role | Title | Links |
|---|---|---|---|---|---|
| Jun 2, 2025 | Snowflake Summit 2025 | Snowflake Summit | speaker | Data Now, Personalization Later: How Afterpay Gave Self-Serve Data to Marketing as Afterpay Afterpay’s success relies on Snowflake’s strong data foundation. However, Afterpay’s marketers weren’t empowered to use this wealth of data without data team…Show lessAfterpay’s success relies on Snowflake’s strong data foundation. However, Afterpay’s marketers weren’t empowered to use this wealth of data without data team support. This meant delayed, less tailored customer experiences. Afterpay flipped the script by adopting a composable customer data platform on Snowflake. In this session, learn how Afterpay built marketing data proficiency and trust, powered every channel with fresh data and even automated testing and one-to-one personalization with AI decision-making. |
Frequent co-speakers
| Speaker | Shared events | Shared talks | Last together |
|---|---|---|---|
| Bree Graham | 1 | 1 | 2025 |
| Kashish Gupta | 1 | 1 | 2025 |
Speakers with the same name are merged into one entry, so this page may combine more than one person. Affiliations are shown as each conference listed them.