Martin Sakowski

Retail and CPG brands invest years building product expertise, from visual styling rules to ingredient pairing and formulation knowledge, that generic AI simply cannot replicate.

The retail industry faces transformation as AI shopping agents emerge. Just as user experience (UX) optimization became essential for human shoppers, retailers must now prepare for Agent Experience (AX) optimization—designing for AI agents that autonomously navigate marketplaces.

Learn how serverless workloads can handle spikes in this interactive session on AWS Lambda scaling. Learn best practices to generate high throughput using load testing tools and analyze scaling behavior with CloudWatch metrics.

In this interactive builders’ session on AWS Lambda scaling, learn how serverless workloads can handle massive spikes. Explore best practices to generate high throughput using load testing tools, and analyze scaling behavior with Amazon CloudWatch metrics.

In event-driven architectures, the same event can be delivered multiple times, leading to unintended consequences if not handled properly. In this builders’ session, learn how to ensure safe operation execution by implementing idempotent consumers on AWS.

Building with a serverless mindset helps you focus on business value. You can derive more value by using built-in integrations between AWS offerings set up through configuration than by writing glue code.