Marion Shaw

Everyone’s got a data strategy these days—but what happens after it’s written? In this candid and practical session, we’ll explore why a shiny data strategy document is just the beginning—and what it really takes to turn strategy into sustainable success. Marion Shaw will draw on real-world experience to unpack the critical ingredients often overlooked once the strategy is signed off. From securing ongoing budget and maintaining executive buy-in, to building the right culture and keeping your data sponsors engaged, this talk will tackle the messy middle between vision and value. You’ll leave with fresh insights on how to move from “strategy on paper” to long-term impact—along with practical tips on navigating common pitfalls, gaining traction across the business, and building momentum that lasts. If you’re serious about making your data strategy stick, this is the session for you.