Marcus Owens

The Seattle Seahawks couldn't identify their highest-value fans. Fan identity was limited to email addresses, ticket data was siloed to single-game purchases, and there was no way to connect across departments. By building a unified fan data ecosystem on Amperity, the Seahawks replaced fragmented profiles with rich fan views, including lifetime value scores, top-fan segmentation and passholder flags. Snowflake Bridge cut data sharing to three minutes with automatic daily updates. The outcome: 5,000 previously unidentifiable fans, now fully visible and reachable. Hear what this means for your own fan and customer data strategy.

Join Amperity’s Marcus Owens, Lead Solution Consultant, to learn more about the rapid innovations in data architecture brought by the new wave of AI agents. This session will start with a quick overview of what makes a good AI Agent – and then focus on how Agentic strategies can accelerate two key needs in customer data: Make Customer Data Usable – How AI Agents accelerate customer data engineering with Amperity’s Stitch and Chuck Data – saving data engineering teams hundreds of hours of effort. Make Use of Customer Data – How AmpAI allows Marketers to build outcome-driven customer journeys, going from intent to results faster than ever before.