Marcos Abrantes Gomes

Bradesco Bank is one of the largest private banks in Latin America, with over 75 million customers and over 80 years of presence in FSI. In the digital business, velocity to react to customer interactions is crucial to succeed. In the legacy landscape, acquiring data points on interactions over digital and marketing channels was complex, costly and lacking integrity due to typical fragmentation of tools. With the new in-house Customer Data Platform powered by Databricks Intelligent Platform, it was possible to completely transform the data strategy around customer data. Using some key components such Uniform and Lakeflow Declarative Pipelines, it was possible to increase data integrity, reduce latency and processing time and, most importantly, boost personal productivity and business agility. Months of reprocessing, weeks of human labor and cumbersome and complex data integrations were dramatically simplified achieving significant operational efficiency.